SOURCE: Centro


October 01, 2013 09:00 ET

Microsoft Director of Products Raju Malhotra Joins Centro as Senior Vice President

Product Innovator for Bing and Will Drive Strategy and Roadmap of Cloud Applications for Advertising Agencies; Centro Continues to Attract High Profile Software Executives

CHICAGO, IL--(Marketwired - October 01, 2013) - Centro (, a provider of software and services for modern media agencies, today announced the addition of Raju Malhotra as Senior Vice President, Products. Malhotra has had an illustrious career at Microsoft growing several business units. Most recently, as Director of Product Management, he was responsible for driving engagement, conversion and revenue for, a top global publisher with more than 200 million monthly unique visitors. He led the product strategy and worldwide launch for Bing Shopping, including the cashback program, to improve online experience for millions of consumers and increase advertisers' return on investment (ROI) on Bing by 200%. Malhotra will lead the development of features and functionality for Centro's cloud-based software suite that automates digital media planning, buying, operations and reconciliation. This news follows Centro's recent addition of Oracle VP Michael Radovancevich as Chief Technology Officer.

Malhotra has nearly two decades of experience in software development and management. He served on Microsoft's teams for International Search, Enterprise Services and Developer Tools. He mentors software developers and entrepreneurs for start-up accelerators including TechStars and speaks frequently at industry events on innovative ways to develop products. He worked as a management consultant at McKinsey & Company's Silicon Valley office, and advised VC-funded, high-growth businesses. He earned an MBA from the Wharton School of Business (University of Pennsylvania) and an undergraduate degree in Computer Engineering from National Institute of Technology (NIT) in India.

"Raju is an important addition to Centro, as he knows what it takes to create best in class user experiences on the web and apps across PCs, mobile phones and tablets," said Shawn Riegsecker, CEO of Centro. "Furthermore, Raju has presided over web services used by millions of people daily. His ability to orchestrate teams and mentor developers and business practitioners will be a tremendous asset for growing and cultivating our software and engineering group."

Centro is one of the fastest growing advertising technology companies in the U.S. It is a pioneer in programmatic advertising, using technology to bring efficiency to digital media buying. As Centro continues to build applications for its software suite for agencies, it aims to double its software and engineering team over the next 18 months.

"Centro is attractive for innovative software developers and product managers because of its interconnected view on people, workflow and technology. With its large customer footprint, years of experience in the business, and a talented team, it provides a strong foundation for creating web-based products and apps that people in the industry want to use," said Raju Malhotra, SVP, Products, at Centro. "I'm thrilled to join Centro at this time and am looking forward to bringing new technology to a market ripe for disruption."

About Centro

Centro ( partners with advertising agencies to improve their campaign performance and digital media teams' productivity in order to better manage costs and maximize profitability. Centro is the only provider that offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro's media logistics specialists have successfully planned and executed more than 22,000 local and national campaigns across all digital display platforms and ad media types. Headquartered in Chicago with 32 offices nationwide, Centro's success and commitment to culture has led to many accolades, including #1 on Crain's Best Places to Work in Chicago in 2011, 2012 and 2013.

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