Parlay Entertainment Inc.
TSX VENTURE : PEI

Parlay Entertainment Inc.

January 23, 2006 00:01 ET

Microsoft Network Launches Internet Bingo in the UK Powered by Bingos.co.uk and Parlay Entertainment Inc.

LONDON, UNITED KINGDOM--(CCNMatthews - Jan. 23, 2006) -

New offering on MSN Games targets the UK audience.

Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading supplier of Internet bingo solutions, is pleased to announce that Microsoft Network UK has launched MSN Bingo on the Bingos.co.uk platform using Parlay Entertainment's award winning technology. Players can access MSN Bingo by going to uk.msn.com and clicking on Games.

In December 2004, Bingos.co.uk was one of the first Internet bingo operators to launch a 90-number bingo game targeting the United Kingdom. It has since become one of the fastest growing bingo operators in the world.

"We are extremely proud to welcome MSN UK to our family of partners," said Dominc Mansour, CEO of the Euro Gaming Limited Group of companies, which operates Bingos.co.uk. "The fact that MSN Bingo UK is now part of our UK bingo platform confirms our status as a market leader in the United Kingdom. It is also recognition of the quality and integrity of our games, and of the vibrant community we host.

"The player experience at Bingos.co.uk will be enhanced thanks to the added critical mass we expect our MSN UK relationship will bring. As we attract more players, we will be able to offer larger prizes and, in turn, attract even more players. I am confident that MSN's enormous reach will add considerable value to our business."

"We anticipate that this agreement with MSN could increase the exposure of Bingos.co.uk to millions of players who may not yet have discovered the game of bingo online," said Peter Trinz, Senior Vice President for Parlay Entertainment Inc. "This agreement is further proof that online bingo is emerging as a softer gaming opportunity that has much wider appeal than traditional online gambling. More and more big brands are interested in the mass-market appeal and socially acceptable nature of bingo. MSN has the vision to recognize this trend and we are delighted that such a highly regarded organization has chosen to use our software."

About MSN UK

MSN is the UK's largest portal attracting over 16.2 million visitors per month in the UK and more than 440 million unique users worldwide. Owned by Microsoft, MSN is available in 42 markets and 21 languages. MSN offers a wide range of subscription products including Hotmail Plus and MSN Premium with state of the art parental controls, spam filtering software and photo editing tools. MSN provides a number of world class innovative communication and information services including:

- MSN Hotmail, the UK's most popular free web-based e-mail service with over 8.0 million users in the UK and over 215 million active accounts worldwide

- MSN Messenger, the UK's number one instant messaging service on the internet with 9.4 million monthly users and over 185 million active users worldwide

- MSN Search, one of the UK's top search sites with 6.2 million users. MSN Search is available in 33 markets worldwide and 13 languages. MSN Toolbar is available in 47 markets with 53 million installed worldwide.

About Bingos.co.uk

Launched in December 2004, Bingos.co.uk is one of the largest bingo sites in the world. The site offers both the traditional 90-number European bingo game and the North American 75-number version. In addition to bingo, Bingos.co.uk has a full suite of gaming options. Bingos.co.uk has applied to be licensed by the Malta Gaming Commission. Kerry Katona, former singer in Atomic Kitten, is the official face of Bingos.co.uk.

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo(1), Parlay is the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin and Yahoo!

Parlay has an eight year proven track record built on the success of our clients: In 2005, more than 2.8 million players wagered nearly $2 billion USD on gaming websites that use Parlay software. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

For more information on Parlay solutions and services, please visit our Web site at www.parlaygroup.com

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

(1) United States Patent No. 6,585,590 "Method and system for operating a bingo game on the Internet", with other Patent applications pending in other countries.

(C) 2006 by Parlay Entertainment Inc.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

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