February 26, 2014 06:00 ET

Microsoft Office 365 Agreement Signals Channel Shake-Up

intY USA pioneers new 365 resale model for partners

BOCA RATON, FLORIDA--(Marketwired - Feb. 26, 2014) - intY USA, the cloud and Software-as-a-Service specialist for the channel has signed a historic agreement with Microsoft that sees Office 365 made available in a recurring revenue resale model for the first time to its high volume strategic partners. The announcement enables selected intY USA strategic partners to resell rather than recommend Microsoft Office 365, bringing with it a host of new margin and service opportunities for these partners who are now able to directly bill all services supplied.

Chris Baldock, CEO of intY USA, explained, "To date many of our major partners struggled with the existing referral-only model for Office 365, with one sticking point being the billing relationship owned by Microsoft or the Syndication Partner making it difficult for complementary services to be provided by the channel on one bill. This agreement puts our larger channel partners firmly back in the driving seat - they become a reseller with margin and value-add as opposed to a recommender with a commission payment. Ultimately, they own that all important customer relationship."

Within intY's aggregation platform, intY CASCADE, selected partners can set their own price, be in control of margin, and bundle other complementary products and value-add service functionality with Office 365, all whilst billing the customer directly.

"This will spur a further migration towards Office 365", said Baldock. "The next phase of customer adoption is highly reliant upon channel partners for migration, support and integration, the path is now clear for rapid uptake. With Office 365 being available in a resale model for intY CASCADE strategic partners, plus the guarantee of the latest Microsoft capability and service, we expect this market to accelerate at pace."

intY USA is launching to a selected number of partners across Europe and North America this week, where Office 365 will be made available to these partners via the intY CASCADE cloud marketplace. Office 365 joins over 200 products on the cloud-aggregation platform, delivering a fast and simple delivery model for partners to bundle and deliver multi-vendor solutions to their customers.

Mark Herbert, Executive Vice President and Founder of intY USA, concluded, "This is the shape of things to come. We've been in the SaaS space since the start, and we've always believed that the right combination of Microsoft and the cloud would be a game changer for channel consumption. This is it. We're delighted to add Office 365 for resale to the CASCADE mix with this new agreement, enabling our strategic partners to build and deliver truly best of breed services to end users."

About intY CASCADE

intY CASCADE is a new class of product for delivering cloud-based applications, products and services via Systems Integrators, ISPs, Telco's and Trusted Advisors who are able to build solutions specific to the market they operate in or specific to their customers' requirements. The award-winning ecosystem has been architected from the outset to link multiple cloud computing engines and builds on intY's heritage in delivering cloud-provisioning services to the channel for over 15 years.

Today, many of the world's largest service providers are building on CASCADE. In 2012, the company became part of the OTMTI organization. OTMTI is an experienced investor and strategic shareholder in global telecommunications companies.

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