SOURCE: Audible Magic Inc.

March 26, 2007 14:10 ET

Microsoft Selects Audible Magic's Digital Fingerprinting Technology as Filtering Solution for Soapbox Video Site

LOS GATOS, CA -- (MARKET WIRE) -- March 26, 2007 --Microsoft has chosen the industry leader, Audible Magic, as their filtering vendor. Audible Magic will be providing Soapbox, Microsoft's user-generated video-sharing site, with solutions to identify and filter copyrighted, user-generated content, utilizing Audible Magic's content identification and digital fingerprinting technology. The system will be used to identify music and other copyrighted content.

"We're excited to work with Audible Magic in order to enhance the Soapbox service," said Rob Bennett, General Manager, MSN Entertainment and Video Services. "Fostering a rich user-generated video service to complement our broad array of licensed content is a top priority for MSN, and Audible Magic will be an important part of making sure we can deliver on this strategy for consumers while respecting the rights of content owners."

Audible Magic has been actively providing services for Web 2.0 sites and the licensing agreement with Microsoft is the latest in a series of announcements. Recent partnerships include MySpace, GoFish, Grouper, and Viacom's MTVN. Vance Ikezoye, founder and CEO of Audible Magic, said, "We are proud to be working with Microsoft in the crucial area of protecting intellectual property. That issue has always been important to Microsoft. We are committed to supporting them by providing best of class technology services."

About Audible Magic Corporation

Audible Magic Corporation provides content management and anti-piracy services to the media and entertainment industries as well as business, governmental, and educational institutions. The company's offerings utilize patented content identification technologies and an extensive reference database of audio and video content that includes one of the largest collections of copyrighted digital song recording fingerprints in the world. Its digital technology and services were designed to monitor, track, manage, filter and monetize digital content in all its forms. The company has been actively providing services for the Web 2.0 user-generated content video sharing sites including MySpace, GoFish, Grouper and

Corporate partners include EMI Recorded Music, Palisade Systems, Sony/BMG Music, Universal Music Group, V2 Music, Warner Music Group, and EMI Recorded Music. Audible Magic is also employed by iMesh and PlayLouder MSP music service. Audible Magic products include the CopySense P2P Plug-In, CopySense Network Appliance, and RepliCheck.

Contact Information

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    Sarah McMullen
    McMullen & Company Public Relations
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