SOURCE: Omniture

February 06, 2007 08:00 ET

Microsoft Selects Omniture to Optimize the Zune Marketplace

Omniture Expands Microsoft Relationship to Include New Music and Entertainment Platform

OREM, UT -- (MARKET WIRE) -- February 6, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Zune, Microsoft's recently announced music and entertainment platform, has selected Omniture to optimize visitor interactions for its Zune Marketplace. Omniture will provide actionable insight for the Microsoft-Zune team to continually enhance the quality of the customer experience as they interact with the online digital music store.

"The Zune Marketplace is designed to help consumers discover new music, uncover old favorites and make new connections," said Naveen Kachroo, Zune Lead Program Manager at Microsoft. "Omniture helps us understand what our customers care about, continually allowing us to improve the online experience and provide the best possible content and services."

With the information provided by Omniture solutions, Zune can continue to exceed customer expectations in the rapidly growing market of online media and entertainment. According to JupiterResearch, "Digital music is gaining a foothold and growing rapidly. Digital sales will replace the lost CD sales of the recent past, accounting for 16 percent of consumer music spending by 2010..." (US Music Forecast, 2006 to 2011).

"One of our core strategies has always been to work closely with our customers to understand and respond to their needs," said Josh James, CEO and co-founder, Omniture. "The expansion of our partnership with Microsoft into the digital media division is an example of this, and a direct result of the longstanding relationship our companies have had for more than five years."

About Zune

Zune is Microsoft's music and entertainment platform that provides an end-to-end solution for Connected Entertainment. The Zune experience includes a 30GB digital media player, the Zune marketplace music service, and a foundation for an online community that will enable music fans to discover new music. Inspired by the vast and varied community of music fans, Zune focuses on helping emerging artists shape the digital canvas. Zune is part of Microsoft's Entertainment and Devices division and supports the company's software-based services vision to help drive innovation in the digital entertainment space.

About Microsoft

Founded in 1975, Microsoft (NASDAQ: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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