Microsoft Canada

Microsoft Canada

October 22, 2009 11:22 ET

Microsoft Simplifies the PC With Windows 7

New PC Operating System Available Worldwide Today

MISSISSAUGA, ONTARIO--(Marketwire - Oct. 22, 2009) –

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press

Today Microsoft Corp. announced the worldwide availability of its new Windows(R) 7 operating system. Windows 7 delivers on a simple premise: make it easier for people to do the things they want on a PC. The new operating system offers a streamlined user interface and significant new features that make everyday tasks easier and allow people to get the most out of computers of all styles and sizes.

"Today is a great day to be a PC," said Owen Sagness, Vice President and General Manager, Consumer and Online, Microsoft Canada Co. "Thanks to the input of millions of users of Windows all over the world, Windows 7 delivers more of what customers are looking for, faster and easier than ever before."

Building Windows 7 has been a collaborative process from the beginning, with Microsoft's engineers and designers working with customers and partners to build an operating system that delivers on the vision of the PC, simplified. Hardware, software and retail partners were engaged early in the process, to ensure that today, the ecosystem is ready to deliver the Windows 7 operating system to customers everywhere.

"With the amazing choices and options available from many partners, customers will find more PC options in more suggested price points then ever before," said Sagness. "Windows-based PCs have never been such a great value."

On Sale Worldwide Today

The global availability of Windows 7 is joined by an unprecedented array of new PCs and software programs. Finding a PC that fits your personality, style and needs has never been easier. Working with Canadian retailers and technology partners, Microsoft Canada is bringing together great deals on Windows 7-based PCs, devices, and software. Starting today through to December, consumers can visit to browse the great offers available.

To show how Windows 7 simplifies the PC, today Microsoft is launching the next wave of its global "I'm a PC" campaign. Executions from the global ad campaign will run in Canada, along with local initiatives to support Windows 7, including:

  • Windows 7 Discovery Tour: Over the next six weeks, Microsoft Canada will be taking Windows 7 on tour, via interactive displays in top retail shopping destinations. Onsite staff will provide demos and answer consumer questions about key features. The first stop of the tour will be Yorkdale Mall, Toronto ON and the Richmond Centre, Richmond BC.
  • Canadian Windows Guru program: Specially-trained Gurus will be working alongside store staff in select Future Shop and Best Buy locations across Canada. As Microsoft resources at the retail level, the Gurus will help match customers with the best Windows technology to fit their needs. There will be 17 full-time Gurus supporting stores in Vancouver, Edmonton, Calgary, Toronto, Ottawa and Montreal.

Simplifying the PC

Over the past 18 months, feedback from more than a billion opt-in customer sessions and eight million beta testers validated Microsoft's research on how to simplify everyday tasks. Here are a few of the many ways you'll experience a more simplified PC with Windows 7:

Simplifies everyday tasks

  • Taskbar: The go-to spot for launching programs and switching windows, the taskbar has been completely redesigned to help you work smarter, cut clutter, and get more done, with features like thumbnail previews of webpages, documents—even running video.
  • HomeGroup: Easily share your files and printers with other Windows 7-based PCs in your home.
  • DeviceStage: Shows you the status of all your connected devices such as cameras and mobile phones and makes it easier to synchronize and manage them.
  • Photos and Videos: Windows Live Photo Gallery and Windows Live Movie Maker offer customers great, free options to edit photos and videos and easily share with loved ones.
  • Snap: Drag an open window to your screen's border to automatically re-size it. Snap two different windows to the left and right borders for a perfect comparison.
  • Shake: Click a window pane and shake your mouse to minimize all other open windows. Shake the pane again to restore the windows to their original sizes.
  • Internet Explorer 8: The fastest, easiest, and safest Microsoft browser ever. Smart new features like Instant Search, Accelerators, and Web Slices help you get more out of the Web.

Works the way you want

  • Faster On, Faster Off: Every user of Windows 7 will benefit from the focus on underlying performance, faster startup, resuming and shut down time, and enhanced power management.
  • Mobile Made Easier: All your mobile computing settings are in one place with the Windows Mobility Center.
  • Protecting your PC: Safeguarding the data on your PC is easier with advanced backup capabilities and the free Microsoft Security Essentials download to help protect you against viruses, spyware, and other malicious software.

Makes new things possible

  • Windows Touch: Interact with your PC with a touch-screen monitor, using your fingers and multi-touch gestures.
  • PlayTo: Stream your digital music, videos, and photos to other PCs or devices such as your Xbox 360 connected to your TV.
  • Rich Gaming and Graphics: Windows 7 includes performance enhancements that take power gaming and entertainment to a new level, with 64-bit support and DirectX11 graphics.
  • Location-Aware Printing – your documents are sent to the right printer whether it's at home or at the office. And with Offline Files you can work offline and automatically synchronize between a PC and documents on your office network.

Partners Rally Around Windows 7

Along with increased customer involvement, Microsoft partners had a closer, more involved role in the product vision and planning process with Windows 7. The collaborative approach to engaging partners to inform development efforts has resulted in improved performance for PCs as well as compatibility with a broad range of software and hardware across the Windows ecosystem. More than 16,000 software and hardware companies are building solutions on Windows 7 and over 44,000 developers are enrolled in the Windows Ecosystem Readiness Program. Together, these partners are developing hardware, software and services capable of reaching more than a billion PCs around the world.

About Microsoft Canada Co.

Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of Microsoft Corporation (Nasdaq "MSFT") the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has nine regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. For more information on Microsoft Canada, please visit

Contact Information

  • For more information, press only:
    High Road Communications on behalf of Microsoft Canada
    Michelle Lewis
    High Road Communications on behalf of Microsoft Canada
    Michael Sznajdruk