December 15, 2011 08:30 ET

Microsoft Tag and Mygazines Enable Digital Content Engagement via Custom Graphic Codes

TORONTO, ONTARIO--(Marketwire - Dec. 15, 2011) -

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Inbound marketing software provider Mygazines ( today launched a partnership with Microsoft Tag, a tool that enables engagement with digital content via 2D barcodes. Audiences simply download Microsoft's Tag scanning app (, capture the full-color code and load interactive page-flipping content via Mygazines' HTML5 browser based solution.

The Tag Mygazines integration is available to all of Mygazines' clients, including Research in Motion, Dupont, Thomson Reuters, Grant Thornton and over 1000 other active users. Digital catalogs, interactive brochures, magazines, textbooks and corporate documents are among the usecases.

"Mygazines is a solution that is reaching the marketing and publishing community, linking the physical world to the digital world through the use of Microsoft Tag," said Paul Cunnington, Director Startup Business Group at Microsoft. "Tags can be place on billboards, posters, in-store signage, magazines, etc. offering value added content to most any physical item."

Cunnington also pointed out how Tag differs from standard QR Codes. "Microsoft's Tag technology one ups the QR code in terms of innovation, scale and product features. Users can predefine expiration dates for codes and brand or theme Tag codes without leaving the Mygazines cloud solution."

"Many marketers and publishers struggle with where to direct their Tags for an engaging mobile experience. This integration helps our clients and Tag marketers bring audiences from print materials to an interactive experience that leverages the tablet and smartphone frenzy," said Randy Frisch, Chief Operating Officer at Mygazines. "Tag's abilities make accessing our user's content on a tablet or smartphone even simpler than a click."

More information about the Tag Mygazines partnership and technology features is available at:

Download press kit here

About Mygazines

Mygazines (Flyp Technologies Inc.) empowers marketers and publishers with the tools to enhance, distribute and track their PDF content on tablets and other web enabled devices. The company's web based software as a service platform converts a PDF into an interactive flipbook experience where embedding links, integrating with social media and adding videos is just the beginning.

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