May 24, 2016 13:30 ET

Microsoft Xbox Wins Marketing Team of the Year, AKQA Named Agency of the Year at PromaxBDA Game Marketing Awards 2016

Premier Global Marketing Competition Announces Year's Best Interactive Marketing Campaigns

LOS ANGELES, CA--(Marketwired - May 24, 2016) - Microsoft Xbox won Marketing Team of the Year on Tuesday, while AKQA was named Agency of the Year at the PromaxBDA Game Marketing Awards 2016.

PromaxBDA -- the leading global association for entertainment marketing, promotion, and design professionals -- announced the winners live on Twitter Tuesday at @PromaxBDA.

The annual awards celebrate outstanding achievement in interactive entertainment marketing -- the innovative campaigns that helped create the past year's most popular game titles.

"We're incredibly excited to announce today this year's all-stars of interactive entertainment marketing," said Stacy La Cotera, General Manager and Vice President, Global Awards, PromaxBDA. "The winners of the awards helped their respective titles achieve success in the industry, enabling gamers around the world to engage with their favorite properties prior to and at release."

Winners were chosen by the Game Marketing Association's esteemed panel of judges and jury comprised of leading members of the games industry, from top games publishers, developers and PR & Marketing agencies for all promotional campaigns released or aired between January 1, 2015 and December 31, 2015.

The list of winners include Best Game Footage Trailer: Fallout 4 Official Trailer (Bethesda Softworks, Bethesda Game Studios), Best Use of eSports: Heroes of the Dorm (Blizzard Entertainment), Most Creative Pre-Order Program: Just Cause 3 - Win an Island (Square Enix America and Midnight Oil), Best Box Art (Standard Game Version): Far Cry Primal (Ubisoft), Best Limited / Special / Collector's Edition: Fallout 4 Pip-Boy Edition (Bethesda Softworks, AKQA, ThinkGeek), Best Use of Sound Design: Star Wars Battlefront (Electronic Arts & DICE), Best Cool Sh*t: Rise of the Tomb Raider Original Art Series (Microsoft Xbox, tripleclix), Most Effective Buzz Generating Tactic: Halo 5: Guardians "A Hero Falls" (Microsoft Xbox, twofifteenmccann) and Best Use of Social Media Campaign: Call of Duty Hack in Black (Edelman).

The full list of 2016 Game Marketing Award Winners and runner-ups can be found at

If you would like to learn more about the Game Marketing Awards, Game Marketing Association, or schedule an interview with its organizers at PromaxBDA, please reach out to us at

About PromaxBDA

PromaxBDA celebrates its 60th anniversary in 2016 and is a member association representing more than 10,000 companies and individuals from major media organizations, marketing agencies, electronic gaming publishers, research companies, strategic and creative vendors and technology providers around the globe. The goal of PromaxBDA is to lead the global community of those passionately engaged in the marketing of television, video content, and electronic gaming on all platforms, inspiring creativity, driving innovation and honoring excellence. With companies and individuals drawn from more than 70 countries, PromaxBDA is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media. For more information, please visit the website:

About the PromaxBDA Awards

The PromaxBDA Awards are the world's premier celebration of innovation and creativity in entertainment marketing and design. Eleven regional and global competitions honor the best marketers and designers working worldwide, as well as in North America, Europe, Asia, Latin America, Africa, India, Australia, New Zealand, the North American local broadcasting marketing, and the electronic gaming industry. For more information, please visit: Follow us on Facebook at and on Twitter at @PromaxBDA.

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