SOURCE: Tracking Corporation

April 30, 2007 10:23 ET

MicroTRAK GPS Enters Into Exclusive Agreement With Steadfast Publications, Inc.

Focusing on the Marketing and Selling of Classictrakgps

DALLAS, TX -- (MARKET WIRE) -- April 30, 2007 -- The Tracking Corporation (PINKSHEETS: MIOK) announces the recent agreement with Steadfast Publications, Inc. to market and sell Classictrakgps units to the collectible car market, numbering in the millions, and auto part retailers around the world.

This newly devised marketing strategy will help to promote the product to various collectible car events, increase awareness through their magazine, as well as other collectible car magazines, promote online sales through a soon-to-be-developed website, www.classictrakgps.com, and wholesale the units to auto part stores and part distributors.

Commenting on the agreement, Jerry Grisaffi, CEO of MicroTRAK GPS, INC., stated, "This is a perfect opportunity to broaden our market. It is a mutually beneficial arrangement that we are eager and proud to enter into."

Steadfast Publications, Inc. is the publisher of American Streetrydes Magazine, a popular nationally distributed collector car magazine. They are located in Gadsden, Alabama and offer the Classictrakgps unit to a myriad of sources, complete with an installation technician team.

Jennifer Bennett, Director of Public Relations at Steadfast Publications, Inc., stated, "Together with MicroTRAK GPS, we offer the complete package to customers looking for the best tracking unit available. We are very excited to be working in conjunction with such a forerunner in the tracking market."

Homer Jennings, COO of Steadfast Publications, Inc., said, "With the size and scope of the collectible car industry being so expansive, we are thrilled to be able to enter into a mainstream that has previously been overlooked. We are excited to offer a product that is capable of protecting every car collector's dream."

Jennings added, "We are equally excited about the retail distribution side of our agreement, and feel that this could add substantial sales in and of itself."

MicroTRAK GPS, an operating subsidiary of The Tracking Corporation, is a Dallas-based total-solutions provider, with ventures in the asset tracking and vehicle recovery markets. MicroTRAK GPS functions as a multi-faceted corporation focusing on a turn-key approach. This level of dedication provides them with expertise in developing, designing, providing, manufacturing, distributing and servicing GPS technology and products. If you are interested in viewing additional information on The Tracking Corporation, please visit the website at: www.microtrakgps.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities Exchange Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties.

Although The Tracking Corporation believes the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by The Tracking Corporation or any other person that the objective and plans of The Tracking Corporation will be achieved.

Contact Information

  • Contact:
    Lisa Cooper
    The Tracking Corporation
    214-361-8812