SOURCE: The Tracking Corporation

April 17, 2007 15:33 ET

MicroTRAK GPS Product to Be Featured at Land Rover University

Focusing on the Formal Launch of the New 2008 LR2 Into the Dealer Channel, Accessorized With Land Rover Watch Product

DALLAS, TX -- (MARKET WIRE) -- April 17, 2007 -- The Tracking Corporation (PINKSHEETS: MIOK) announces their affiliation with Premier Automotive Group Manufacturer, Land Rover Cars North America regarding the Land Rover University LR2 driving school located in Ojai, California. It is designed for their sales guides to become familiar with new product launches to help the dealers stay up-to-date on the newest and latest technology that Land Rover has to offer.

Land Rover University will feature Land Rover Watch, a newly branded Theft Recovery System developed by MicroTRAK GPS, designed exclusively for Premier Automotive Group Manufacturer, Land Rover Cars North America. Land Rover Watch is innovative because it is a specialty product offering comprehensive internet tracking capabilities, instantly tracking and delivering the location of a vehicle.

Land Rover delivers a retail experience that is totally non-traditional, fun, entertaining, enjoyable, honest and most importantly, valuable to the customer. Land Rover sales guides are 4x4 authorities trained at Land Rover University and are enthusiastic and motivated by the love of the Land Rover product.

Commenting on the affiliation, Jerry Grisaffi, CEO of MicroTRAK GPS, INC., said, "To have designed a product superior enough to be featured by Land Rover at one of their state-of-the-art Land Rover University training sessions is an honor we are thrilled to have achieved. To be afforded the ability to purchase an LR2 vehicle accessorized with the Land Rover Watch theft recovery product is a privilege for the entry-level SUV buyer."

According to the company, the Land Rover brand values are individualism, authenticity, freedom, adventure, guts and supremacy. The LR2 is being viewed as a true Land Rover in a concentrated package. Smaller, lighter, and more affordable than the LR3, it appeals to drivers who are downsizing from traditional sport-utility vehicles into the crossover segment of car-like compact-utility vehicles.

Adding an accessory product like Land Rover Watch to the LR2 makes this the vehicle of choice for owners in search of both on-road performance, as well as class-leading off-road ability. Land Rover owners can customize Land Rover Watch to fit their lifestyle and driving preferences while successfully protecting their investment.

Randy Jennings, National Training and Development Manager, said, "This is a unique working relationship. Our blending of the Land Rover product with the Land Rover Watch accessory makes a significant offering to those who want an enhanced driving experience along with unique custom features that add value to their purchase."

MicroTRAK GPS, an operating subsidiary of The Tracking Corporation, is a Dallas-based total-solutions provider, with ventures in the asset tracking and vehicle recovery markets. MicroTRAK GPS functions as a multi-faceted corporation focusing on a turn-key approach. This level of dedication provides them with expertise in developing, designing, providing, manufacturing, distributing and servicing GPS technology and products. If you are interested in viewing additional information on The Tracking Corporation, please visit the website at: www.microtrakgps.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities Exchange Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties.

Although The Tracking Corporation believes the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by The Tracking Corporation or any other person that the objective and plans of The Tracking Corporation will be achieved.

Contact Information

  • Contact:
    Lisa Cooper
    The Tracking Corporation
    214-361-8812

    Market News First
    Angela Junell
    214-461-3411
    ajunell@MN1.com