SOURCE: Pop N Go, Inc.

August 24, 2006 09:30 ET

Microwave Roasters, Inc. Agrees to Exclusive Distribution Agreement for Mexico

WHITTIER, CA -- (MARKET WIRE) -- August 24, 2006 -- Pop N Go, Inc. (OTCBB: POPN) announced that Microwave Roasters, Inc. (MRI), a subsidiary of Pop N Go, has agreed to an exclusive General Distribution Agreement with ALTROX, a subsidiary of Grupo Logistics, for the sales and distribution of the company's microwave snack items throughout Mexico.

ALTROX and its affiliated companies operate a closely-knit network of 11 operational locations in all the major points of international commerce in Mexico. They have more than 17 years of experience in the field, selling to and handling merchandise for the largest and most demanding retailers and manufacturers. In 2005, in servicing major Mexican retailers such as COSTCO, Wal-Mart, Liverpool, and Waldos Dollar Mart, the company handled over 60,000 truckloads of imported goods coming into Mexico.

Both ALTROX and Microwave Roasters expect that the key items in this relationship will be MRI's unique line of microwave pork rinds. MRI President Steve Grossman said, "The Mexican market for chicharrones (pork rinds) is huge. Since our products are already very popular in the US stores, which cater to Hispanic customers, we have no doubt that with the support of ALTROX, our products will also be a big success in Mexico." Grossman will join the ALTROX sales team in making a series of sales calls to the key retail accounts in Mexico in mid-September. Given ALTROX's standing in the Mexican market and the popularity of MRI's chicharrones in domestic Latino markets, Grossman says he is "highly optimistic" about the trip and the new relationship with ALTROX.

Due to the popularity of the chicharrones throughout Latin America, the MRI products have already drawn the attention of distributors in other Central American countries. MRI expects to announce similar distribution agreements in the near future with major distributors in the Dominican Republic, Honduras, and Costa Rica.

For further information about this release and Pop N Go, contact Mel Wyman at 562-945-9351 and/or Rich Kaiser, Investor Relations, YES INTERNATIONAL, 800-631-8127.

About Pop N Go, Inc.

Pop N Go produces a unique hot air popcorn machine, capable of delivering single servings of fresh hot popcorn, which meets the demands of today's market. The company's self-contained equipment produces fresh popcorn for each customer while allowing the customer to watch the entire popping process. Pop N Go's machine is sized to fit almost anywhere (2'x2'), and can be used as a stand-alone vending machine or in a manual mode for traditional foodservice applications. More information about Pop N Go can be found at

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission. Nothing in this press release shall be construed as an offer to buy or sell any securities herein.

Contact Information

  • Contact:
    Yes International
    Rich Kaiser