SOURCE: Pop N Go, Inc.

January 08, 2007 09:30 ET

Microwave Roasters Products Sold in Piggly Wiggly Supermarkets

WHITTIER, CA -- (MARKET WIRE) -- January 8, 2007 -- Microwave Roasters, Inc., a subsidiary of Pop N Go (OTCBB: POPN), announced that its line of microwave snacks is being sold on the shelves of over 300 Piggly Wiggly supermarkets throughout the Southeast. Microwave Roasters produces unique snacks that "pop" in the microwave. The product line includes two flavors of Micro Rinds (microwave pork rinds), MicrOrings (onion flavored rings), and MicroBak'n (bacon flavored chips). All of the Company's snack items are low in fat, saturated fat, carbohydrates, and calories. They are also all very competitively priced.

Steve Grossman, President of Microwave Roasters, Inc., sees this as a major step towards the Company becoming a mass-market snack line. He states: "We will now have all of our products in over 500 supermarkets here in Alabama and nearby states. This gives us the critical mass needed to introduce our 'New Kid' TV campaign in the coming weeks." He also stated that Microwave Roasters will support supermarket sales with in-store demonstration programs. Management's goal is to increase shelf-space of its product throughout the region and to become a well-known major new snack food item in grocery snack sections.

Pop N Go specializes in vending machines that air-pop healthy, warm popcorn directly to the consumer. Both Companies are based on delivering fresh, warm and healthy snacks directly to the public.

For further information about this release and Pop N Go, contact Mel Wyman at 562-945-9351 and/or Rich Kaiser, Investor Relations, YES INTERNATIONAL, 800-631-8127.

About Pop N Go, Inc.

Pop N Go produces a unique hot air popcorn machine, capable of delivering single servings of fresh hot popcorn, which meets the demands of today's market. The company's self-contained equipment produces fresh popcorn for each customer while allowing the customer to watch the entire popping process. Pop N Go's machine is sized to fit almost anywhere (2'x2'), and can be used as a stand-alone vending machine or in a manual mode for traditional foodservice applications. More information about Pop N Go can be found at

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission. Nothing in this press release shall be construed as an offer to buy or sell any securities herein.

Contact Information

  • Contact:

    Mel Wyman

    Rich Kaiser
    Investor Relations