SOURCE: Soffront Software Inc.

July 20, 2005 15:39 ET

Mid-Market Customer Relationship Management (CRM) Software Integrates With Quickbooks

FREMONT, CA -- (MARKET WIRE) -- July 20, 2005 -- Soffront® Software Inc. (, the leading provider of enterprise and hosted CRM Software in the mid-market, today announced that integration is now available between Soffront CRM Software and Intuit's ( QuickBooks® financial software. This integration offers a higher level of productivity and effectiveness to CRM Software users.

This integration features seamless integration between Intuit's QuickBooks and Soffront CRM. It improves the lead-to-cash process, and significantly reduces paperwork and processing delays. It provides critical information about customers' credit history, invoices and payments information to the Soffront CRM users, increasing the effectiveness of their efforts.

The two-way integration between Intuit QuickBooks and CRM Software preserves the investment in your accounting system while extending critical back office application functions into the front office to eliminate duplicate work and to increase visibility.

"Integration with accounting systems is an important part of our integrated CRM strategy," said Mr. Manu Das, president and founder of Soffront. "This integration will increase productivity and effectiveness by eliminating duplicate work and by providing access to customer credit history, invoice, and payment information."

This two-way integration ensures data integrity, delivery, and security. It enables the user to add customers to QuickBooks automatically when the first order is processed in Soffront -- eliminating the need for duplicate entry. This link also brings invoice and payment details from QuickBooks to Soffront CRM.

Soffront's integrated CRM system can now manage the sales process from the new lead through the order entry, invoicing and payment processes. This enables better customer management and retention, improved productivity, and better sales, marketing, and customer intelligence.

About Soffront

Soffront Software Inc. has experience, technology and focus for mid-market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning Marketing Automation and Sales Force Automation, Quotation, Order and Inventory management, Customer Service and Help Desk Software of your organization. With more than 500 CRM customers worldwide, Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

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