SOURCE: Real American Brands, Inc.

June 11, 2010 08:30 ET

Mid-Year Letter to Shareholders From Doug Newton, CEO

NEW YORK, NY--(Marketwire - June 11, 2010) -  The year 2009 presented our company (Real American Brands) (PINKSHEETS: RLAB) with significant challenges owing to the ongoing unprecedented global recession.

On the retail front, 2009 revenues at our Billy Martin's flagship boutique declined by 36% versus a year ago. Although sales through May 2010 continue to be weak, the company has taken steps to successfully manage our rent and other overhead obligations allowing us to continue our streak of operating in New York City for an uninterrupted 31+ years. 

Previously, RLAB set sales goals across seven new revenue sectors for the 2-year period 2009-10. To date, we made progress with none of these sectors, with the notable exception of our new wholesale apparel and fragrance divisions.

In brief, we recently obtained a Notice of Allowance from the U.S. Trademark Office for "Green Blues," the name of our proposed American-made, environmentally friendly wholesale blue jean brand. The trademark covers denim jeans, pants, jackets, coats, shirts and other apparel. 

We believe "Green Blues" is the right name at the right time for a fashion-forward, American-made, universally appealing staple product that is priced-right for growth in the global marketplace both now and in the years ahead. 

In other "green" developments, we have secured an agreement with a leading global developer of ingredients for some of the world's best known fragrance, household and personal care products. The developer's name, to be announced soon, is on the short list of core supplier companies who work closely with the mass-marketing giants we want to reach.

In addition to trademarks for Lasso, Lariat, and Riata (the Spanish word for lasso), we are seeking to register and launch a new brand in the perfume and/or personal care categories, to be named "Pride." 

We believe these intellectual property assets, including our own signature "Born & Bred in the USA" mark, will stand the company in good stead in the recovery that history tells us will eventually come.

Although our ongoing options, capabilities and future growth plans will continue to be constrained by the economy and our current limited financial resources, we are dedicated to the proposition that basic worldwide demand fundamentals -- especially for high quality American-made goods -- will be re-established and grow significantly in the years ahead. 

Forward-Looking Statements

N. B. Statements about RLAB's future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect or for a variety of other reasons.  

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