SOURCE: New York Festivals

New York Festivals

November 09, 2010 07:00 ET

Midas Awards Announces "The Midas Report" Creative Rankings in Financial Advertising & Marketing

The Jupiter Drawing Room, South Africa and McCann Erickson NY Lead Rankings

NEW YORK, NY--(Marketwire - November 9, 2010) -  The Midas Awards, founded in 2001, announced the creation of the "The Midas Report." This newly launched annual report recognizes the most successful companies in the financial advertising and marketing communications industry, and uses a creative ranking system based on points earned within the Midas Awards competition. "The Midas Report, 10 Year Anniversary," a new report initiated this year, honors the most creative and accomplished companies throughout the history of the competition.

"Exceptional work deserves recognition; The Midas Report was created to provide a historical log ranking those deserving companies who have consistently demonstrated a dedicated commitment to innovative brand communications in the financial advertising and marketing community," said Michael O'Rourke, President International Awards Group.

The 2010 Midas Report includes:
1. The Jupiter Drawing Room, Johannesburg, South Africa | 36 points 
2. McCann Erickson, NY, USA | 30 points, and the King Midas Award recipient 
3. King James, Cape Town, South Africa | 30 points
4. DDB, Johannesburg, South Africa | 24 points 
5. Wiktor Leo Burnett, Bratislava, Slovak Republic | 16 points 

View Full Report at www.midasawards.com

The Midas Report, Ten Year Anniversary includes:

1. The Jupiter Drawing Room, Johannesburg, South Africa | 147 points 
2. McCann Erickson, NY, USA | 142 points 
3. Sedgwick Road, Seattle, USA | 84 points 
4. Citigroup/Citibank, Minneapolis, USA | 83 points
5. BBDO NY, New York, USA | 74 points 

View Full Report at www.midasawards.com

Midas Report points are calculated as follows: King Midas Award, 9 points; Gold Ingot Award, 6 points; Silver Ingot Award, 4 points; and Finalist, 1 point. 

The Midas Awards honors advertising in banking, brokerage, insurance, mutual funds, and credit, in addition to real estate, accounting, and consulting. The 2010 Midas Jury awarded McCann Erickson, New York the prestigious 2010 King Midas Award for "The Priceless Gift Finder" for their client MasterCard Worldwide. In addition, The Jupiter Drawing Room in South Africa was the most awarded agency in this year's competition, earning two Gold Ingots and five Silver Ingots. 

"At The Jupiter Drawing Room we've always adopted the attitude that financial services advertising can be as creative and innovative as the more sexy sectors, if one approaches it with the correct mind set. It's very pleasing for our agency staff and our clients that we've won this accolade against such strong competition," said Graham Warsop, Chairman of The Jupiter Drawing Room (South Africa). "Whilst recognition on an annual basis is welcome, it's particularly satisfying to be recognized for a consistent performance spanning a decade."

The Midas Jury includes prominent client and agency leaders from the creative and marketing disciplines, as well as recognized experts in financial policy and communications.

All winning entries are featured at: www.midasawards.com, and are promoted by our network of representatives in 74 countries around the world.

All press inquiries are welcome and should be directed to Gayle Mandel: gmandel@internationalawardsgroup.com. Ph: 1 212 643-4800

International Awards Group (IAG) organizes advertising and programming competitions for the following brands: AME Awards® for the World's Most Effective Advertising™; Midas Awards® for the World's Best Work in Financial Services Communications; The Global Awards® for the World's Best Healthcare Advertising™; New York Festivals®; World's Best Advertising™; World's Best Radio Programs™ and World's Best Television & Films™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. IAG and their brands now have representation in 74 countries. For more information, go to www.InternationalAwardsGroup.com.

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