SOURCE: Montgomery Research

October 16, 2007 14:33 ET

"Midmarket Strategies" Examines How Midsize Companies Can Perform and Grow in a Competitive Business Environment

SAN FRANCISCO, CA--(Marketwire - October 16, 2007) - "Midmarket Strategies: Innovation for the Midsize Enterprise," sponsored by IBM Global Business Services, examines how today's midmarket companies are getting more done with fewer resources and rising to the challenges of global competition. This thought leadership initiative, which debuted last year, has clearly resonated with C-level business and technology executives at midmarket companies who value the insights and analysis presented within.

Published by Montgomery Research, Inc., "Midmarket Strategies" offers advice and strategy from leading experts that will help companies achieve their goals and stay ahead of the competition. The publication stresses the importance of having the right people and processes in place and how technology can be a key enabler of both.

Not satisfied with the status quo, midsize companies have ambitions for growth too. "Midmarket Strategies" covers the topics that are top-of-mind for today's corporate executives looking to improve performance, connect with customers, streamline supply chains and build solid infrastructure. For example, midsize companies can now take advantage of "enterprise-class" technology solutions that incorporate best practices and standards while also being affordable and easy to deploy, use and maintain. This volume of "Midmarket Strategies" examines the most current thinking around business intelligence, virtualization, service-oriented architecture, CRM, SFA, disaster recovery, security, the mobile workforce and much more.

Volume 2 of "Midmarket Strategies" presents compelling editorial content from the best minds in business, including Steve Banker of ARC Advisory Services; Bill McBeath of ChainLink Research; Rob Enderle of the Enderle Group; Professor Jeffrey Stanton of Syracuse University and Colin Snow of Ventana Research.

IBM Global Services' Midmarket practice played an instrumental role in developing the book's content, contributing white papers and Q&As discussing how today's midsize companies can improve decision making, drive revenue growth and reduce costs. The book also includes solutions from leading vendors, such as Business Objects, Cognos, Infor, Lawson, Oracle, SAP and VMware.

"Today's software vendors recognize the unique challenges faced by midsize companies -- and recognize the tremendous opportunity that exists for them as service providers in this market segment," said Chris Trayhorn, Founder & CEO of Montgomery Research. "This edition of 'Midmarket Strategies' showcases the experience and wisdom of industry leaders and makes sense of the critical issues midsize companies need to tackle for their ongoing success."

To read more about "Midmarket Strategies: Innovation for the Midsize Enterprise," please visit To order copies of the publication go to:

To learn more about how IBM can bring innovation to midsize enterprises, visit

About Montgomery Research

Montgomery Research, Inc., publishes thought leadership that focuses on the convergence of business and technology. Montgomery Research works in partnership with e-business visionaries and experts to define industry trends. Find out more about Montgomery Research at

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