SOURCE: MidniteMonkey.com

June 05, 2007 08:30 ET

MidniteMonkey.com Enables Adult Entertainment for Mobile TV

LOS ANGELES, CA--(Marketwire - June 5, 2007) - MidniteMonkey brings a unique twist to the mobile TV buzz; adult entertainment. In a space primarily controlled by conservative wireless carriers, MidniteMonkey is enabling "off deck" video solutions accessible to customers using their mobile web browser. Combining high quality adult video content with recent advancements in technology, MidniteMonkey is helping the adult entertainment industry reach mobile customers around the world. Juniper Research forecasts the mobile adult content market to grow from $1.4 billion in 2006 to $3.3 billion by 2011, MidniteMonkey.com will help the content owners capture their share of this opportunity.

"We will operate our service in accordance with wireless standards as if we were working with a wireless carrier," said a spokesperson for MidniteMonkey.com. "We are committed to delivering quality adult content responsibly."

"From films to video tape players to the internet, adult content has played a significant role in the adoption and evolution of new technologies. Why would mobile video entertainment be any different?"

"To launch or not to launch," that is the question North American wireless carriers continue to ask themselves with respect to adult content. In the absence of carrier adoption, MidniteMonkey has launched their own mobile web site and are offering streaming mobile TV services today. Since launching on May 1st, the site has stirred interest around the world, from both subscribers interested in the service and international carriers wanting to enable the content on their wireless portals.

MidniteMonkey is also leveraging their technology to help other adult content providers enter the mobile TV arena. Production studios and web site operators now have a resource to help break down the technical challenges associated with entering the mobile space. MidniteMonkey's production capabilities offer best-of-breed content owners the ability to effortlessly extend their products to the mobile landscape, while generating incremental revenue. "We are essentially an ASP helping content owners capitalize their existing content catalog. Our solution is turn-key for current adult site owners," said a spokesperson from MidniteMonkey. "Our private label solution delivers brand differentiation within the competitive digital media marketplace."

MidniteMonkey will be sponsoring the Cybernet Expo in Tampa June 7-10. Further partnerships and technology advancements are expected to be unveiled at the show.

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