SOURCE: Business RadioX

Business RadioX

September 16, 2015 10:00 ET

Midtown Business Radio Features Emerging Artist Network

ATLANTA, GA--(Marketwired - September 16, 2015) - On August 19, 2015, Midtown Business Radio welcomed to the studio Dave Sutton and Peter Stroud with Emerging Artist Network. Sutton and Stroud brought along Nick Niespodziani with Yacht Rock Revue and Sonny Del Grosso with Ignited Entertainment Group to share with host CW Hall their stories and how their respective businesses evolved to where they are now.

Sutton and Stroud helped start the technology company Emerging Artist Network. With his extensive background as a marketing expert with TopRight Partners charged with helping companies expand their brands' awareness, Sutton saw an opportunity to fill a void in the entertainment industry. He leveraged his experience with brand development and marketing with a passion for music to help develop a technology platform that utilizes a collection of data points about emerging bands as well as brands. The data enables Emerging Artist Network to use gamification and analytics to match brands seeking to grow with emerging artists whose data profile and band dynamic matches the picture for that particular brand.

"We're essentially a platform that is being used to help connect emerging artists with brands," explained Sutton. "Specifically companies that are looking to use music as part of their marketing strategy. The benefit for the artists is we're also doing a lot of data analytics and support to help them understand how to reach their audience more effectively."

Sutton and Stroud introduced listeners to a couple of Emerging Artist Network's friends who joined in the discussion on the business of the music industry.

Nick Niespodziani is a member of the band Yacht Rock Revue, an Atlanta group that describes itself as blurring the lines between a tribute, an original act, and a comedic troupe. Yacht Rock Revue pays tribute to 70's light rock in both its music and stage presence, commanding a strong following in Atlanta and beyond.

Ignited Entertainment Group (IEG) was launched by Sonny Del Grosso in 2005 as the first official management team for the Zac Brown Band. Del Grosso's experience includes 15+ years in marketing, branding and management with elite brands in the entertainment and lifestyle industry, including Zipcar, Zac Brown Band, and Turner Broadcasting. IEG specializes in booking acoustic musicians and bands for restaurant/bar venues with an integrated administrative and payroll/invoicing platform. Additionally, IEG is the owner and creator of Gigloo, a revolutionary, private "gig-swapping" social media platform that allows musicians to "swap gigs", find fill-in's, and increase their bookings network among their peers.

To learn more about these featured guests, listen to the entire interview on Midtown Business Radio.

About Midtown Business Radio:

Each week, from the Business RadioX® studio in Midtown, host CW Hall interviews Atlanta's top business professionals to learn what makes them the best at what they do. Midtown Business Radio airs on Tuesdays at 11:30am Eastern.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they're doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don't have to worry about being ambushed or talking in "sound bites." Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://businessradiox.com.

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