SOURCE: Business RadioX

Business RadioX

January 07, 2015 10:00 ET

Midtown Business Radio Features Escalate

Chief Advocacy Officer, Stuart Sheldon, Discusses Measurable Marketing

ATLANTA, GA--(Marketwired - January 07, 2015) - On December 26th, 2014, Midtown Business Radio welcomed Stuart Sheldon of Escalate to the studios. Host CW Hall hosted a special holiday edition from Atlantic Station and discussed Word of Mouth marketing and engaging customers with five senses to understand brands.

Sheldon received his BA in English and Journalism from Washington and Lee University. He is the former Senior Brand Manager at The Coca-Cola Company, as well as a former founder and Evangelist Prime with ConnectUs Marketing. He won the 2006 Coca-Cola North America Big, Bold & Inspiring Marketing award and was a finalist for the Coca-Cola Worldwide Marketing Excellence award.

"Less than 5% of Word of Mouth marketing happens in digital/social space," said Sheldon. "Social media can efficiently help you scale quickly, but 80% of buzz on social media is going to be neutral -- retweets with no added value. Word of Mouth makes up about 70% of recommendations. Face to face conversations involve about 3.2 people, last 9 minutes, include discussion of 4 brands on any given topic -- and drive direct interest."

Escalate, with offices in New York and Atlanta, fuses Experiential plus Word of Mouth Marketing to foster meaningful relationships between customers and brands. The company understands that if you give people an unexpected, authentic experience that makes their day more interesting, they'll not only remember it -- they'll talk about it. And the recommendation of a friend carries more credibility than any advertisement ever could.

To learn more about Escalate, listen to this interview in its entirety on Midtown Business Radio.

About Midtown Business Radio:

Each week, from the Business RadioX® studio in Midtown, host CW Hall interviews Atlanta's top business professionals to learn what makes them the best at what they do. Midtown Business Radio airs on Tuesdays at 11:30am Eastern.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they're doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don't have to worry about being ambushed or talking in "sound bites." Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://www.businessradiox.com.

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