SOURCE: Business RadioX

Business RadioX

December 10, 2014 10:00 ET

Midtown Business Radio on Business RadioX Talks Small Business Saturday

ATLANTA, GA--(Marketwired - December 10, 2014) - On November 26th, 2014, Let's Talk Small Business host CW Hall welcomed William Mills, Owner of William Mills Agency, Ron Herman, CEO of SionicMobile, and Terri Dennsion, District Director, US Small Business Administration Georgia District Office. The discussion focused primarily on Small Business Saturday.

The William Mills Agency has been in the Atlanta area for over 35 years, providing a suite of PR services, with a heavy focus on the financial services/payment processing technology sector. The company provides public relations, crisis management, brand awareness/marketing strategy, and content marketing. The William Mills Agency leadership team is heavily involved in the TAG FinTech Society. FinTech is a group of professionals representing a broad range of financial technologies as well as a variety of roles within the industry, including executive management, solution specialists, sales and marketing, industry entrepreneurs and venture capitalists. Owner William Mills has worked with over 500 innovative technology companies. 

"Our 33 plus associates represent 60 different companies around the globe that specialize in mobile or payment technology, enabling financial transactions," said Mills. "SionicMobile particularly interested us. I was so fascinated by Ron's unique vision. He was telling me things that I had not heard from any other company, and has produced a service that solves many problems for consumers and merchants -- it's so unique and timely."

Midtown Atlanta-based SionicMobile markets to smartphone consumers and rewards them for every mobile checkout. The mCommerce company utilizes mobile devices, Bluetooth® beacons and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION -- the first, fully digital mobile promotions, gift cards, payments and rewards app for phones and tablets. Merchants use ION Loyalty® to increase traffic, sales and margins, reduce credit card fees and get good customers back more often. Users tap into ION Rewards® to earn IONs at every checkout, then spend them like cash on anything at any time at nearly 40,000 retail locations nationwide. The free app supports iOS and most Android devices.

The Small Business Administration provides a host of services designed to enhance the likelihood of success for small businesses in the US. Their overarching goal is to increase available jobs through helping small businesses (who make up less than 50% of US business commerce) grow. Terri Dennison of the Small Business Administration spoke about their initiative to support small businesses through the Small Business Saturday campaign, aimed at encouraging US consumers to include local small business retailers in their holiday shopping.

For more details on these featured guests, listen to the entire interview on Midtown Business Radio.

About Midtown Business Radio:

Each week, from the Business RadioX® studio in Midtown, host CW Hall interviews Atlanta's top business professionals to learn what makes them the best at what they do. Midtown Business Radio airs on Tuesdays at 11:30am Eastern.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they're doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don't have to worry about being ambushed or talking in "sound bites." Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://www.businessradiox.com.

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