SOURCE: Business RadioX

Business RadioX

April 23, 2015 10:00 ET

Midtown Business Radio Spotlights Frontline Selling

ATLANTA, GA--(Marketwired - April 23, 2015) - On March 26, 2015, Midtown Business Radio welcomed back to the studio Mike Scher with Frontline Selling. Scher sat down with host CW Hall to share some insights on how his team is able to dramatically increase the number of appointments with prospective new customers for their clients.

Scher founded Frontline Selling in 2002 as an entirely new approach to getting more meaningful conversations with key decision makers. Scher described the company's mission and how it got started.

"Every business has a story to tell. Our stories are powerful and we want to be able to tell them to people who are interested in buying our products and services. The key to successful selling is being able to tell our stories to more people more often."

Scher gave some examples of their approach for speaking with administrative assistants for key decision makers, tips for email contacts, recommendations for follow-ups, and how to leave a voicemail that is much more likely to result in a call back.

"The fun part is -- that's the business we're in," explained Scher. "We help our clients get more first appointments with people who are genuinely interested in talking to them -- so they can sell more. It's what we do every day. And we are very, very good at it."

To learn more about Frontline Selling, listen to the entire interview on Midtown Business Radio.

About Midtown Business Radio:

Each week, from the Business RadioX® studio in Midtown, host CW Hall interviews Atlanta's top business professionals to learn what makes them the best at what they do. Midtown Business Radio airs on Tuesdays at 11:30am Eastern.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they're doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don't have to worry about being ambushed or talking in "sound bites." Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit:

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