SOURCE: Business RadioX

Business RadioX

February 04, 2015 10:00 ET

Midtown Business Radio Spotlights Profitability Revolution Paradigm

Ruth King Discusses the Power of New Media

ATLANTA, GA--(Marketwired - February 04, 2015) - On January 22nd, 2015, Midtown Business Radio welcomed to the studio Ruth King with Profitability Revolution Paradigm. Host CW Hall spoke with King about her success in the business world.

King is the CEO and Founder of Profitability Revolution Paradigm. She is a serial entrepreneur having owned seven businesses in the past 30 years. King is also a published author who wrote a book to help business owners grow their businesses. She started out with chemical engineering and now works with the television industry. Her degree in chemical engineering helps her in her work with profitability because she is able to explain things clearly and concisely while having an extraordinary problem-solving skill set. She helps people avoid problematic financial issues within their business. A huge mistake some business owners make is they fail to review their balance sheet every month. In completing this one simple step, business entrepreneurs are able to avoid and identify negative trends within their business.

"You don't know it when your business is growing because you have cash," said King. "Your one project has paid and you start the next one. They pay, and you begin getting more and more projects in the door. You don't see that you're missing that nickel because it's low enough. If it was a quarter or 50 cents it would be totally different because it reveals itself more quickly. So, after 20 years of phenomenal growth you suddenly flat line at 2 million dollars in sales. And then you start noticing that you don't have cash."

It's important to do inventory and pricing well to avoid these problems. King says most of her clients feel like they've been hit by a truck until she walks in the door to save their company. Financial statements and balancing are crucial to the success of businesses, especially smaller businesses. She emphasizes the importance of using an accountant to avoid these problems.

To learn more about King's Profitability Revolution Paradigm, listen to the entire interview on Midtown Business Radio.

About Midtown Business Radio:

Each week, from the Business RadioX® studio in Midtown, host CW Hall interviews Atlanta's top business professionals to learn what makes them the best at what they do. Midtown Business Radio airs on Tuesdays at 11:30am Eastern.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they're doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don't have to worry about being ambushed or talking in "sound bites." Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: http://www.businessradiox.com.

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