SOURCE: Titan Group

March 26, 2008 09:05 ET

Midwest Expansion for the Titan Group

ST. LOUIS, MO--(Marketwire - March 26, 2008) - The St. Louis-based promotional marketing firm Titan Group, Inc. is opening 2 new offices specializing in retail lead generation within their home improvement division. Slated for the second quarter of 2008, Titan Group will launch this expansion in the Midwest.

Known for its direct advertising campaigns in the sports, entertainment and hospitality industries, Titan Group branched out into lead generation in July 2007 after recognizing it to be an extension of their core business.

"We've been able to use our direct marketing and sales approach to work in an industry that was brand new to us in practice, but not in concept. With our experience of driving foot traffic and collecting market research for top professional sports teams, national restaurants and entertainment venues, we felt it would be a natural transition to be in lead generation. Our ability to be proactive in finding new customers is what separates us from other companies," said Nicole Tomasheski, Marketing VP of Titan Group, Inc.

Titan targeted the home improvement sector, as companies in that industry spent over $2 billion dollars on lead generation. In 1998, 89.6% of all leads were generated through telemarketing. Due to the "Do Not Call" list which went into effect in 2005, now only 54% of all leads are generated over the phone.

"We really found a niche in the market and ran with it. By early 2009, we will be working alongside the giants of the home improvement industry. This is a major win for us, since that is the fastest-growing industry in the last 5 years," said Tomasheski.

As the lead generation division continues to grow, watch for Titan Group's increased presence in select industries as they test market new products and services. Next up... the cosmetic industry.

Titan Group expects revenues from the lead generation sector to rival its direct promotions business within the next two years.

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