SOURCE: Tealeaf


May 11, 2011 08:00 ET

Midwest Family Mutual Relies on Tealeaf to Provide Agents With Superior Online Customer Experience

Tealeaf Helps Growing Insurance Firm Optimize Its Agent Portal

SAN FRANCISCO, CA--(Marketwire - May 11, 2011) - Tealeaf®, the leader in online customer experience management (CEM) software, today announced that Midwest Family Mutual Insurance (, a multiple line property and casualty insurer serving seven Midwestern states, is using Tealeaf to support the needs of its over 800 independent agents by ensuring that they can do business efficiently through the company's agent user portal. Tealeaf provides Midwest Family Mutual with the ability to quickly identify and solve any hidden problems that may hinder its agents during the online transaction process, guaranteeing that each agent's experience is productive and optimizing the company's online channel.

Tealeaf's powerful customer experience management technology helps companies proactively identify and eliminate obstacles that block successful conversions or completion of online business processes. Its real-time awareness and deep insight help insurance companies like Midwest Family Mutual to optimize their online channels, attracting and retaining a technology-savvy agent community and expanding their market reach.

Aaron Boyd, Vice President of Marketing and R&D at Midwest Family Mutual said, "Tealeaf allows us to be proactive instead of reactive when it comes to defects in our online portal. For every defect reported by an Agent, we feel there are ten that go unreported. Tealeaf's powerful capability to query pre-defined events such as error messages and slow page loading empowered us to refine the user experience on our own."

"One of the reasons we add so much value to the insurance industry is the growing number of ways that companies like Midwest Family Mutual conduct business online -- not only with their customers but also with the agent community," said Geoff Galat, Vice President of Worldwide Marketing for Tealeaf. "To stay ahead of the competition it's essential for insurance companies to provide the best-possible experience to all involved in the process, identify online obstacles and quickly take corrective actions when necessary."

About Midwest Family Mutual

Midwest Family is a multiple line property and casualty insurer that serves seven Midwestern states: Minnesota, Wisconsin, Illinois, Iowa, Nebraska, South Dakota and North Dakota. The company plans to expand to Montana, Missouri, Kansas, Indiana and Ohio in 2011. The company was founded in 1891 as Minnesota Farmers Mutual Insurance for the purpose of writing crop and hail insurance for Minnesota farmers. Although the company no longer offers farm insurance, they do offer a wide array of commercial lines as well as personal auto and home insurance. More information about Midwest Family Mutual can be found at

About Tealeaf

Tealeaf provides online customer experience management solutions and is the leader in customer behavior analysis. Tealeaf's CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit

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