SOURCE: Redbox

Redbox

January 29, 2015 11:00 ET

Midwesterners Are Most Romantic in the U.S., According to Redbox Survey

"The Notebook" Is Chosen as the Most Romantic Movie of all Time

OAKBROOK TERRACE, IL--(Marketwired - Jan 29, 2015) - If you're still looking for a valentine this year, consider moving to the Midwest. According to new research released today by Redbox, Midwesterners are more likely to rent romantic movies than movie-watchers in the West, Northeast and South. The "most romantic states" are Michigan, Wisconsin, Indiana and Iowa, based on the number of romantic titles rented at Redbox kiosks in 2014. And Green Bay, Wisconsin earned the honor of "most romantic city." On the flip side, Oregon residents are less likely to rent romantic movies than any other state; and the distinction of "least romantic city" goes to Midland, Texas.

America's 10 Most Romantic States
1. Michigan
2. Wisconsin
3. Indiana
4. Iowa
5. Louisiana
6. Kentucky
7. Mississippi
8. South Dakota
9. Alabama
10. Ohio

America's 10 Most Romantic Cities

1. Green Bay, Wis.
2. Evansville, Ind.
3. Lansing, Mich.
4. Mankato, Minn.
5. Zanesville, OH
6. Ames, IA
7. Rochester, Minn.
8. Grand Rapids-Kalamazoo, Mich.
9. Toledo, OH
10. Lima, OH

"It is great to see the passion the Midwest has for romantic movies," said Kiera Hynninen, senior vice president of brand marketing at Redbox. "But whether you live in Wisconsin or California, Redbox has you covered with a great selection of hit movies for a budget-friendly night at home with your loved ones this Valentine's Day."

A national survey of Redbox customers selected Ryan Gosling and Rachel McAdams' enduring love story, "The Notebook," as the "most romantic movie of all time," with 38 percent of the vote. In second place was "Titanic" with 16 percent, followed by "Pretty Woman" with 14 percent. When it came to the actor and actress that people would most like to be their valentine, Americans selected "Magic Mike" star Channing Tatum and Jennifer Lawrence of "The Hunger Games" fame.

Other highlights include:

  • Roses are Scarlett: Residents in the West, as well as adults aged 35-54, chose Scarlett Johansson as their valentine.
  • Alright, Alright, Alright: Baby boomers and older adults (45+) chose Matthew McConaughey as their valentine.
  • His Heart Will Go On: While both men and women agreed that "The Notebook" was the most romantic movie of all time, men selected "Titanic" as their number-two choice, while women chose "Pretty Woman."

Last year, Redbox tracked a 66 percent increase in romantic titles on February 14, as compared to the first week in February. Movies currently available at Redbox's 35,000 locations that are perfect for Valentine's Day include new releases "If I Stay," "The Fault in Our Stars" and "What If," as well as returning favorites "The Notebook" and "The Vow."

While renting, customers can look out for 50 kiosks highlighted as the most romantic in the country. For a list of kiosk locations and to see photos of them taken by customers with #HowDoYouRedbox, visit Facebook.com/Redbox and Instagram.com/Redbox.

The Redbox survey polled 8,700 Redbox customers nationwide via email in January 2015. City and state data based on romantic-movie rentals is proportional to total rentals per location.

About Redbox
Redbox Automated Retail, LLC, an Outerwall Inc. (NASDAQ: OUTR) subsidiary, offers new-release DVD, Blu-ray Disc® and video-game rentals through its network of conveniently located, self-service kiosks. Redbox kiosks have rented more than 3.7 billion discs and are available at more than 35,000 locations, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald's locations. For more information, visit www.redbox.com and for more information about Outerwall Inc., visit www.outerwall.com.

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