Miele (Canada) Limited

Miele (Canada) Limited

September 01, 2010 11:42 ET

Miele Launches Industry-First-Free 10-Year Warranty on All Appliances

During September, the Premium Appliance Brand Extends a Decade-Long Service Guarantee and Its Miele Advantage Plus Plan to All New Product Purchases

TORONTO, ONTARIO--(Marketwire - Sept. 1, 2010) - Starting today, Miele (Canada) Limited will offer customers who purchase any current Miele appliance during the month of September a comprehensive 10-year warranty and access to its Miele Advantage Plus plan free of charge. The first and only appliance manufacturer able to offer a warranty of this length, this promotion builds on Miele's long tradition of superior-made German products and unparalleled customer care.

"Miele has set the standard when it comes to manufacturing well-made products," says Jan Heck, President of Miele (Canada) Limited. "Our products are renowned for durability, pristine quality and immaculate performance. We're now taking that commitment one step further by setting the standard when it comes to customer service—we're essentially giving our customers a decade's worth of peace of mind."

Until October 3, all new products purchased at a Miele Chartered Agent or a Miele Authorized Floorcare Dealer across the country will be covered by 10-year parts and labour warranty. Customers will also benefit from Miele's Advantage Plus plan, whose benefits include direct access to Miele Customer Care, Miele's Complete Appliance Check-up, VIP invitation to Miele Gallery Events, as well as free passes to a Miele Culinary Institute's MasterChef class, where customers can sample different foods they help prepare live on Miele cooking appliances while learning about its benefits and features.

In addition, consumers will also be able to hear directly from the Managing Directors and Co-Proprietors of Miele & Cie. KG, Dr. Markus Miele and Dr. Reinhard Zinkann, through their smartphone when they scan the QR (Quick Response) Code on Miele's September Event flyer which is being distributed through various national and local publications.

This limited-time offer is applicable to dishwashers, ovens, warming drawers, microwaves, cooktops, combisets, hood fans, refrigeration, coffee systems, laundry and vacuums.

For more information, please visit www.miele.ca.

About Miele

As the world's largest family-owned and operated appliance company, Miele is immovably committed to the highest quality, performance and environmental standards. Founded in 1899 on a promise of "Immer Besser", a German phrase meaning "Forever Better", Miele has continued to distinguish itself with its sleek design, superior engineering and unparalleled service. With a wide range of domestic products from built-in ovens, steam ovens, coffee systems, cooktops (gas, electric and induction), ventilation systems, dishwashers, laundry products, vacuum cleaners and the latest innovation, Miele MasterCool refrigeration, Miele can ensure all of your needs are met. In addition, Miele offers solutions for commercial and industrial needs through the Miele Professional division. 

In September 2008, Miele Ltd. (Canada) introduced Miele Forever Care, the most comprehensive customer service business model which enables Canadian consumers to interact directly with Miele at all times, from point-of-purchase, to delivery and installation of the appliances, to technical service. Consumers wishing to learn more about Miele and Miele Forever Care can contact the Miele contact centre at 1-800-565-6435, visit one of the Miele Galleries in Toronto, Vancouver, Montreal and Calgary or visit www.miele.ca.

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