MONTREAL, QC--(Marketwired - Dec 10, 2013) - Mighty Cast today announces the launch of its flagship product, the Nex Band. A customizable, wearable technology device, the Nex Band uses Mod charms to connect physical collectible and shareable objects with mobile applications. The band employs Bluetooth technology to connect to the cloud providing users with real-time social, mobile and gaming notifications.
The Nex Band communicates with any combination of up to five Mod charms at a time. Each Mod represents a related game, social channel or other mobile application that can, once snapped onto the Nex Band, send notifications to the band's wearer through patterned blinking and colors. Mod charms are fully customizable and can be swapped with other Nex Band users to unlock new experiences.
"The Nex Band seamlessly connects Mod charms with social, mobile and gaming applications to make tracking notifications as simple as the blink of a charm," said Adam Adelman, CEO and co-founder of Mighty Cast. "Imagine being able to tailor the capabilities of your band. While most wearables lock users into one application, the Nex Band creates dynamic, ever-changing experiences. By creating a console on the wrist, the Nex Band is bringing an entirely new social experience to consumers."
Each Mod charm carries a unique ID, allowing permissions, locations and behaviors to be updated in the cloud. Through the Next App, Mighty Cast's hub, all charms can be accessed to manage and customize settings any time. Individual charms, of course, can also be managed through their respective mobile applications.
Mighty Cast will also make APIs and SDKs available for developers interested in assisting in the go-to market of new Mod charms without having to go through the expense of manufacturing. The first batch of Nex Bands will ship late 2014 ahead of the holiday season.
To find out more about the Nex Band, or to place a preorder, visit www.mightycast.com.
About Mighty Cast
Based out of Montreal, Mighty Cast's goal is to connect every physical collectible and shareable object to the cloud through the company's patent-pending "base and token" technology and open platform. The company creates gaming and social brand extensions that are naturally viral and inherently collectible, bringing value to both the consumer and affiliated brands.
Mighty Cast is redefining social mobility with the world's first proximity detecting, collectible, bi-directional and fashionable wearable technology, the Nex Band. Through its patent-pending technology and proprietary platform, the Nex Band connects physical collectible and shareable objects with mobile applications in a naturally viral way -- ostensibly, creating a "console on the wrist".
To find out more about Mighty Cast, visit www.mightycast.com.