SOURCE: Sonoa Systems

Sonoa Systems

August 31, 2010 08:05 ET

Mike Debnar Joins Sonoa Systems to Lead Multichannel Offering for Retail and E-Commerce Companies

Debnar to Help Customers and Partners Drive Open API Strategies

SANTA CLARA, CA--(Marketwire - August 31, 2010) - Today Sonoa Systems, the leading provider of API management solutions, announced that Mike Debnar has joined the company to lead multichannel business and strategy for Sonoa's retail and e-commerce clients. As Vice President of Multichannel, Debnar will help Sonoa's retail customers and partners develop and implement open APIs to fuel their multi-device, mobile and e-commerce strategies.

Debnar brings more than 15 years of experience bridging consulting, technology and e-commerce to build effective multichannel strategies and retail platforms, most recently as the Vice President of Blockbuster's retail systems organization.

"As the Internet is increasingly driven by mobile devices, applications and new media channels, open APIs have become an essential technology platform for retailers," said Chet Kapoor, CEO, Sonoa Systems. "Mike's extensive experience innovating API platforms for point-of-sale, mobile applications and affiliate partnership and marketing programs will be invaluable in helping our customers and partners develop effective retail API strategies."

Prior to Sonoa, Debnar worked across operations, merchandising and marketing to implement Blockbuster's multichannel retail strategy. Previously, Debnar held a Director of Operations position at 7-Eleven where he led a company-wide business transformation project centered around supply chain optimization. He previously led the company's store system application development efforts. Mike has also managed systems implementation and integration projects for a variety of retailers and distributers as a managing consultant for Answerthink.

"The Internet is transforming as applications, mobile devices and social networks become the most effective way to reach customers," said Mike Debnar, VP of Multichannel, Sonoa Systems. "Sonoa makes it possible for retailers to sell, market and optimize for the new API-driven web by providing the enterprise-grade technology platform needed to power, secure and manage APIs, developers and partners."

To jump-start your retail API strategy, sign up for Sonoa's Rapid API Workshop, a one-day conference for you and your team to learn and discuss best practices. Download the 'Retail 2.0' whitepaper for API strategies, issues, and best practices.

About Sonoa Systems

Sonoa is the leading provider of API management solutions. Sonoa customers include more than 150 leading enterprise, SaaS, and media companies. Leading customers such as TransUnion Interactive, MTV Networks, MySpace, and Guardian Insurance use Sonoa to create new revenue channels, reduce costs and innovate faster. The company is based in Santa Clara, CA, privately held, and backed by leading investors including Norwest Venture Partners, Bay Partners, Third Point Ventures, and SAP Ventures. For more see

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