SOURCE: Frame Media Inc.

July 16, 2007 09:00 ET

Mike DiFranza, CEO and Founder of Captivate Network, Joins Frame Media as Executive Advisor

BOSTON, MA--(Marketwire - July 16, 2007) -


NEWS FACTS

Frame Media (www.framemedia.com) today announced the immediate appointment of Mike DiFranza, Founder and CEO of Captivate Network, to serve as Executive Advisor. In his capacity as Executive Advisor, DiFranza will be instrumental in facilitating partnership discussions and guiding strategic direction.

  • As CEO of Captivate Network, DiFranza changed the way people interact with media and established a new medium for advertisers to reach highly targeted audiences.
  • DiFranza helped define the rapidly evolving out of home video advertising market, and led Captivate through a period of tremendous growth and a successful acquisition by Gannet Co. Inc.
  • With over 20 years of experience, DiFranza will lend his experience and expertise in growing emerging advertising models as Frame Media launches new content channels for the wireless digital picture frame market.
  • In recognition of DiFranza's accomplishments and leadership in the media industry, Captivate has received the SBANE Innovation Award and the MIMC Leadership Award. DiFranza has twice been named a finalist for the Ernst & Young Entrepreneur of the Year Awards.
QUOTE

"We're thrilled to have Mike DiFranza onboard at Frame Media. His unique experience and proven leadership in establishing new markets will be invaluable as we grow our business. What Mike has been able to accomplish at Captivate serves as a fantastic model for the growth we hope to accomplish at Frame Media and he's a great addition to our team." - Alan Phillips, Founder and CEO, Frame Media.

"Frame Media has a great opportunity to become the thought leader for an exciting emerging market. The management team at Frame has great ideas and a proven track record of success. I'm excited to step in as an Executive Advisor and eager to start contributing. - Mike DiFranza, CEO and Founder, Captivate Network

ABOUT FRAME MEDIA, INC.

Frame Media's mission is to be the leader in tools and content to support the emerging category of wireless digital picture frames. With the ubiquity of Wi-Fi in the U.S., the cost of LCD displays continuing to drop and the growing demand for better ways to display digital photos, a new category is emerging -- wireless digital picture frames. Frame Media's FrameChannel tool (www.framechannel.com) enables wireless picture frame owners to remotely manage the content displayed on their frames. Users of FrameChannel can upload photos from the web, email or camera phones, pull photos from their favorite photo sharing sites and invite selected friends and family members to contribute photos or create custom greeting cards and flyers to be sent directly to their frame. FrameChannel also offers a library of over 200 content channels such as news headlines, local weather forecasts, horoscopes, photo channels and more to be included with a user's own photo stream. The FrameChannel tool is built on open standards so that it can work with any wireless photo frame that supports RSS photo feeds. For more information please visit www.framemedia.com. Frame Media can be reached at info@framemedia.com or 617-301-8918.

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