SOURCE: Kingsford Charcoal

Kingsford charcoal

January 20, 2010 08:32 ET

Mike Golic Tackles the Backyard Grill and Passes Along His Winning Plays to One Lucky Family for the Big Game

Maker of Kingsford® Charcoal Partners With ESPN to Bring Coloma, Wis. Football Fans to Miami to Learn Game Day Strategies From Football and Grilling Greats

OAKLAND, CA--(Marketwire - January 20, 2010) - This football season, analyst and grilling enthusiast Mike Golic isn't just predicting on-the-field outcomes, he's giving fans insider tips on how to make the most of game day strategies. In fact, one fan in particular, Donald "Sarge" Dahl of Coloma, Wis., will benefit first-hand as the winner of the Kingsford® charcoal "On the Grill with Golic" sweepstakes.

Selected at random from more than 177,000 entries, the military retiree scored an all-expense-paid trip for four to pro football's big game in Miami. Dahl, who will be bringing his wife Mickie, oldest son and daughter-in-law, also will get to hob-knob with football and food luminaries prior to the game. The family will kick things off at a tailgate with football analyst Mike Golic and world champion pitmaster Chris Lilly -- with recipes from both on the menu -- before heading to ESPN The Magazine's "NEXT" party, a celebrity-laden event celebrating the magazine's next issue, which features who and what to watch out for in sports.

A self-proclaimed Wisconsin Cheesehead who was sad to see Brett Favre leave Green Bay, Dahl loves football and tailgating but said, "I'm most excited about taking my family to Florida, as I haven't been back since I was in the service." While there, he and his family will get to gather around the grill with Golic, which will be a nice change of pace. "Right now, I have to brush the snow off of my grill to get to it, so a Miami tailgate will be a real treat," added Dahl, who enjoys grilling year round -- even during central Wisconsin's wintery months -- and says brats or beer can turkey and chicken are his favorite things to cook over the coals. For those fans whose luck isn't as strong as Dahl's, breaking the grill back out for the big game with all the sights, smells and flavors of tailgating at the stadium, could be a fun and inexpensive way to fire up team spirit at home.

True tailgaters know that game day always tastes better on the charcoal grill. That's why the maker of Kingsford® charcoal teamed with ESPN for the third year to give fans more ways to enjoy the pre-game ritual, even if they don't have tickets to the big game. All season long at, fans could find tips and recipes from Golic and Lilly as well as the "On the Grill with Golic" sweepstakes. In addition to the grand prize won by Dahl, one winner was selected during each of the 11 weeks of the promotion to receive $500 toward his or her next grilling get-together.

"In the third year of our partnership with ESPN, we scored even bigger with grilling enthusiasts, encouraging them to keep the grill out for football season," said Nick Meyer, marketing manager for Kingsford. "And, with the economy still on the disabled list, we predict many fans will watch the final game at home this year and, hopefully, fire up their charcoal grills."

Since nearly half of grillers (47 percent) are grilling at least a few times per week(1), and 27 percent of people entertain at home at least weekly (up from 16 percent in 2003)(2), igniting the grill during the gridiron clash is a natural progression toward enjoying the game while savoring delicious food and saving some money. For more information on how to create the perfect at-home tailgate for the big game, including tips and recipes, become a fan of Kingsford® charcoal on Facebook.

The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2009 revenues of $5.5 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works™ natural cleaners, Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat litters, Kingsford® charcoal, Hidden Valley® and KC Masterpiece® dressings and sauces, Brita® water-filtration systems, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. With 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $73.9 million to nonprofit organizations, schools and colleges. In fiscal 2008 alone, the foundation awarded $4.2 million in cash grants, and Clorox made product donations valued at $10.2 million. For more information about Clorox, visit

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(1) Source: NPD's "Eating Patterns in America" report, 2007. Weber GrillWatch Survey 2008

(2) Source: GfK Roper Reports, Nov. 2007

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    Drew McGowan
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