SOURCE: Kingsford

Kingsford

September 03, 2009 09:24 ET

Mike Golic Tackles the Backyard Grill and Passes Along His Winning Plays to Score Big This Football Season

Kingsford® Charcoal Partners With ESPN for Third Annual Tailgate Week, Bringing Fans the Chance to Win Prizes and Learn Game-Day Strategies From Football and Grilling Greats

OAKLAND, CA--(Marketwire - September 3, 2009) - This football season, analyst and grilling enthusiast Mike Golic isn't just predicting on-the-field outcomes, he's giving fans insider tips on how to make the most of game-day strategies right from home. Golic has teamed with champion pitmaster Chris Lilly to help create winning plays to give fans the home field advantage of hosting a tailgate party in their own backyards.

Now in its third year, Tailgate Week, created by Kingsford® charcoal and ESPN, will provide football and grilling fans with more ways to enjoy the pre-game ritual, even if they don't have tickets to the week's big match-up. To unite two of his favorite pastimes, Lilly will conduct grilling demonstrations and encourage viewers to employ his backyard tips at their own gatherings.

"Labor Day weekend may be right around the corner, but that doesn't mean it's time to put up your grill," said Lilly. "In fact, nothing says game day like friends and family enjoying the signature smoky aroma and flavors of food prepared over Kingsford charcoal."

With the economy still on the disabled list and consumers looking for ways to stretch the dollar, many fans will be more inclined to grill at home this football season. Since nearly half of grillers (47 percent) are grilling at least a few times per week(1), and 27 percent of people entertain at home at least weekly (up from 16% in 2003)(2), igniting the grill during the gridiron clash is a natural progression toward enjoying the game while savoring delicious food and saving some money.

"Tailgating prior to kickoff is a football tradition in my family, and this year we'll be trying my Grilled Gridiron Grinders recipe that you can find on ESPN.com/Kingsford," said Golic, who prefers to use Kingsford® Match Light® Instant Light charcoal at his tailgates, so he's ready to cook in about 10 minutes. "I'm about as big of a grilling enthusiast as I am a sports fan, so any game day is a great day to be around the grill in my backyard."

To capitalize on Golic's spirited attitude and to honor likeminded at-home tailgaters, Kingsford and ESPN are encouraging enthusiasts to enter the "On the Grill with Golic" sweepstakes when they visit ESPN.com/Kingsford between Aug. 24 and Nov. 2, 2009. Fans also will have the opportunity to earn one bonus sweepstakes entry by submitting a college-football themed or tailgate-themed question for Golic to answer live on-air. One grand prize winner will be chosen to win a VIP trip for four to football's big game in Miami along with the chance to tailgate with Golic prior to the game. Additionally, one winner will be selected during each of the 11 weeks of the promotion to win $500 toward his or her next grilling get-together.

"In the third year of our partnership with ESPN, we're hoping to score even bigger with grilling enthusiasts, encouraging them to keep the grill out for football season," said Wendy Shen, retail customer marketing for Kingsford." Clocks don't fall back until November, so take advantage of the extra hour of daylight to gather around the grill with family and friends no matter what team you're rooting for."

For more details about the "On the Grill with Golic" sweepstakes as well as to submit and read Golic's answers to real fan questions, visit www.ESPN.com/Kingsford. While there, print off a coupon to get your tailgate at home started and be sure to check out Golic's favorite grilling recipes for more inspiration.

The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2009 revenues of $5.5 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works™ natural cleaners, Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat litter, Kingsford® charcoal, Hidden Valley® and KC Masterpiece® dressings and sauces, Brita® water-filtration systems, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. With 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $73.9 million to nonprofit organizations, schools and colleges. In fiscal 2008 alone, the foundation awarded $4.2 million in cash grants, and Clorox made product donations valued at $10.2 million. For more information about Clorox, visit www.TheCloroxCompany.com.

(1) Source: NPD's "Eating Patterns in America" report, 2007. Weber GrillWatch Survey 2008

(2) Source: GfK Roper Reports, Nov. 2007

Contact Information

  • Media Relations:
    Brandon Briggs
    Current Lifestyle Marketing
    312-929-0502
    Email Contact

    Drew McGowan
    Kingsford/The Clorox Company
    510-271-7499
    Email Contact