SOURCE: Victor Results Advertising

September 06, 2007 11:15 ET

Milam Results Marketing Announces New Name, Victor Results Advertising

New Name Reflects Tremendous Company Growth and Expanded Services

BRENTWOOD, TN--(Marketwire - September 6, 2007) - Milam Results Marketing, an award-winning full service advertising agency, has changed its name to Victor Results Advertising. The new name reflects dramatic growth over the past four years... in client base, billings, DRTV and a growing senior management team of brand and direct experts.

Victor Results Advertising fuses world class brand and direct marketing to maximize sales and growth for its clients. It is the only true full service direct response broadcast agency in Nashville and the state. Victor Results provides regional, national and international clients with innovative marketing strategies that focus on exceeding client objectives and increasing bottom-line profits with decades of experience and success in multi-channel media, brand advertising, DRTV and production.

"The new name better reflects our growth as well as our mission of delivering a new generation of advertising that fuses brand and direct response in order to create measurably improved results," states Paula Cometto Milam, President of woman-owned Victor Results Advertising.

The company's growth is also due to the rapid increase in its multi-channel media services, including triple digit growth in direct response television media. Victor Results' reputation for conceiving, writing and producing direct response television commercials and infomercials, that work on a trackable bottom line basis is unmatched in the region.

"Our track record for creating winning print, direct mail, interactive, television and radio advertising is something we are proud of. Our success demonstrates that years of experience, business intelligence and a great senior team can truly improve results from your advertising," adds Paula.

"Victor Results Advertising works with us as a true marketing partner. They directly helped create the breakthrough strategies, creative and media plans that have grown our diabetes healthcare business from 20 employees to over 200 today. Through breakthrough strategies and offers they designed, our customer base has multiplied ten fold and our member prospect database is over half a million prospects," states Jim Smith, Chief Executive Officer, AmMed Direct.

For three years in a row, the agency has been named Music City Future 50 company by the Nashville Area Chamber of Commerce and was recognized as one of the fastest-growing, privately owned businesses in Middle Tennessee, and of the largest women-owned businesses in Nashville.

Victor Results has also been named one of the Top 25 Advertising Agencies in the area by the Nashville Business Journal three years in a row. In addition, in March 2006, the company was named one of Nashville Business Journal's "Top Four Emerging Companies" in its size category in the Best in Business Awards.

Victor Results Advertising will remain at their current corporate headquarters which is located at 5141 Virginia Way, Suite 360 in Brentwood, TN., 37207, telephone 615-376-3044.

ABOUT VICTOR RESULTS ADVERTISING

Victor Results Advertising, formally Milam Results Marketing, is an award-winning, full service, advertising agency that fuses winning brand and direct response marketing to deliver measurably improved results to its clients. The firm provides innovative marketing strategies, award-winning creative and multi-channel media planning, including direct response television, print, mail, interactive and event planning. Headquartered in Brentwood, TN., Victor Results Advertising services regional, national and international clients.

Victor Results client experience includes: GMAC Insurance, Direct Buy, AmMed Direct, First USA Bank/Bank One, AAA, HealthAxis.com, GE Capital Mortgage, Lenox Collections, SÔNA Medspa, Iams Pet Foods, AmPharm, Inc., Cambio Health, Philadelphia Electric Company (PECO), PSE&G, VerticalNet, AmPharm Inc., Biomol, V-Tel Videoconferencing, Institute for Scientific Information (ISI), CertaProPainters and others. For more information, please visit http://www.victorresults.com/ or call 615-376-3044.

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