SOURCE: Millennial Media

March 22, 2007 12:00 ET

Millennial Media Selected by IDC as a Wireless Company to Watch in 2007

BALTIMORE, MD -- (MARKET WIRE) -- March 22, 2007 -- IDC, a leading provider of global IT research and advice, this week named Millennial Media as one of 10 Wireless Entertainment Players to Watch in 2007 (Doc #205858, March 2007). In this report, the research firm identifies companies to watch for stand-out contributions to the rapidly evolving wireless technology market. Millennial Media provides mobile advertising services that effectively deliver the greatest reach to advertisers, mobile ad revenue to publishers and incremental revenue to mobile operators.

"As the mobile advertising market continues to grow, more carriers, brands and advertisers are allocating specific budgets for mobile advertising campaigns," said Julien Blin, analyst with research firm IDC. "Millennial Media is well-positioned to take advantage of this increased spending, through its robust and highly scalable mobile ad platform. Their inclusive view of the market and their existing relationships with carriers, advertisers and publishers are other key assets to succeed in the U.S. market."

"We are honored that IDC has recognized Millennial Media's innovative mobile advertising solutions," said Paul Palmieri, CEO of Millennial Media. "We believe 2007 offers enormous growth and opportunity for the mobile advertising ecosystem, and Millennial Media is poised to help lead that growth."

The company's cross-platform technology enables the broadest reach, most effective targeting and most insightful measurement. Its services and technology include:

--  Millennial Marketplace -- A network of mobile media properties that
    provides high-value advertising space across all platforms and formats,
    creating opportunities for brand advertisers to drive consumer engagement.
--  Millennial Media's MYDAS -- A cross-platform ad serving technology
    that scales to monetize all available impression inventory and optimizes ad
    delivery for the most effective targeting and best ad presentation
About Millennial Media

Millennial Media ( is a mobile advertising company that effectively delivers the greatest reach to advertisers, mobile ad revenue to publishers and incremental revenue to mobile operators. The company provides technology and services that optimize ads to mobile devices and manages the entire ad cycle. A privately held company, Millennial Media is based in Baltimore, Maryland.

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