SOURCE: Millennial Media

March 26, 2007 06:00 ET

Millennial Media Unveils Super Premium Rich Media and Performance-Based Mobile Advertising Offerings

Mobile Advertisers and Publishers Drive Engagement, Conversions

ORLANDO, FL and BALTIMORE, MD -- (MARKET WIRE) -- March 26, 2007 -- Millennial Media, the cross-platform mobile advertising company, today unveiled new super premium and value offerings to its slate of mobile advertising services. Millennial Motion, a technology for delivering rich media mobile campaigns, will build brand engagement in new ways on mobile phones. Decktrade, a new marketplace for advertisers and publishers, is a performance-based auction service that will meet the immediate advertising goals of mobile content providers and direct marketers while creating incremental revenue for publishers.

These new networks complement the company's successful core offering, the Millennial Marketplace, which is a premium mobile-only ad network that operates in both the on- and off-deck markets. Millennial Marketplace includes publishers such as Jumbuck, WeatherBug, 4INFO, Cellufun, and ZooVision, as well as premium advertisers such as EA Mobile and CoverGirl.

Millennial Media brings these new services to market to achieve a diverse array of advertiser objectives, including awareness, brand engagement, and customer acquisition. Mobile publishers can leverage each of the company's services to monetize their ad inventory and better segment their offerings.

Millennial Motion is a combination of technology and services that enables agencies and advertisers to create and deploy rich media campaigns on mobile devices through the Millennial Marketplace. Brands can now create engaging user experiences for consumers that combine animation, audio, video, deep interactivity, and product experience.

Millennial Motion features include:

--  Engaging brand-building content
--  Ad units and mobile destination pages with sight, sound, and motion
--  Complex user interactivity
--  Use of existing creative authoring tools
--  Immediate conversion of existing rich assets to be "mobile-ready"
    
Decktrade is a self-service marketplace for mobile advertisers and publishers. The service includes unique features, such as registry management for complete targeting control, and debuts with high-end campaigns from Jamba, GoTV Networks, and Thumbplay.

Decktrade features include:

--  Self-service marketplace that allows for rapid deployment of campaigns
    and inventory
--  Advanced features that promote mobile merchandising and discovery
--  Performance-based cost-per-click pricing
--  Competitive auction bid system for advertiser pricing control
--  Powerful marketing tools
--  Publisher ad approvals to manage user experience
--  Attractive option for incremental publisher ad revenue
    
"Decktrade promises to help us reach our target audience in a meaningful way," said David Bluhm, CEO of GoTV Networks. "We'll be able to reach mobile users with messages about our content, including Hip Hop Official, our premium mobile television channel. Enabling mobile users to immediately purchase content is a key to GoTV's consumer marketing effort."

"Millennial Media's goal is to grow the entire mobile advertising marketplace. The best way to achieve this growth is with an easy to understand suite of products and services that meet the needs of the different kinds of marketers who are looking to unleash the power of the medium," said Paul Palmieri, CEO of Millennial Media. "With the launch of Millennial Motion and Decktrade, Millennial Media now offers the most robust and comprehensive cross-platform mobile advertising products and services available to meet the needs of all advertisers and publishers."

About Millennial Media, Inc.

Millennial Media is a mobile advertising company that uses its deep understanding of mobile consumers, technologies and media to deliver advertising solutions to marketers. Our superior mobile ad-serving and optimization technologies also deliver publishers a differentiated way to monetize their mobile content. Millennial Media ad networks meet the diverse needs of advertisers with the premium Millennial Marketplace and Millennial Motion networks, and the best-in-class mobile performance marketplace, Decktrade. For more information visit http://www.millennialmedia.com

Contact Information