SOURCE: Millennium Dental Technologies

October 14, 2008 08:00 ET

Millennium Dental Technologies Expands Sales Force to Meet Growing Demand for LANAP™ Procedure With PerioLase Dental Laser

Company Appoints Industry Veteran Robert DeSoto and Team of Leading Sales Executives as Laser Periodontal Consultants

CERRITOS, CA--(Marketwire - October 14, 2008) - Millennium Dental Technologies, Inc. today announced that the company has added several Laser Periodontal Consultants to its sales team to help meet growing national demand for the PerioLase® Periodontal Package that includes the PerioLase MVP-7™ dental laser bundled with the first and only dedicated laser periodontal treatment protocol and specifically designed for use in Laser Assisted New Attachment Procedure™ (LANAP™). In the last calendar year, the Cerritos-based company has increased sales of the PerioLase by 20 percent through the 3rd Quarter and is projecting a year-end sales increase of 40 percent, demonstrating a significant increase in traction among general practitioners and periodontists who recognize not only the value of providing patients with minimally invasive alternatives to traditional surgery, but also the efficacy and effectiveness of the PerioLase dental laser.

Robert DeSoto brings more than 17 years of experience in minimally invasive dentistry to Millennium. He joins the team from Hoya ConBio, a global leader in dental and aesthetic lasers, where DeSoto served as the international and western sales director of dental products, including the VersaWave Er:YAG all-tissue laser. During his tenure at Hoya, DeSoto was instrumental in developing and executing the company's ambitious domestic and international sales strategy. At Millennium, DeSoto's duties will encompass all sales and business development activities in the western United States.

"During my seven years at Hoya, I grew to respect Millennium as a leading player in the dental laser marketplace," said DeSoto. "LANAP is a truly innovative laser treatment option backed by the best training program in the industry. I am thrilled to join Millennium at such an important juncture in the company's history as it transitions from a late-stage start up to an emerging growth company."

Millennium has also brought on board several additional Laser Periodontal Consultants to drive the company's sales efforts and support continued customer growth in key regions across the United States. These new Consultants include:

--  Elissa Cheney, RDH, will oversee the San Diego market;
--  Judy Nicol, RDH, will be responsible for the South Florida region;
--  Samantha Goodell will drive the company's sales efforts in Michigan.
    

"Millennium's customer base is growing rapidly and we are bringing on ethical and honest sales professionals like Bob DeSoto with exceptional integrity to help sustain this momentum," said Millennium Dental Technologies President Robert H. Gregg II, DDS, a practicing dentist and co-developer of LANAP. "We are pleased to welcome these exceptional individuals to our team at such an exciting time and to be fueling economic growth in the United States as we continue to expand."

About Millennium Dental Technologies, Inc.

Millennium Dental Technologies, Inc. (http://www.millenniumdental.com), a manufacturer and distributor of dental products, seeks to bridge the growing divide between gum disease patients and dentists/ periodontists by providing a simple and comfortable patient experience with good clinical results. By removing their fear, the dental community has the opportunity to bring patients back to seek treatment for their gum disease. The FDA-cleared and patented Laser Assisted New Attachment Procedure™ (LANAP™), developed by Millennium Dental Technologies, offers a proven, vastly less painful and less invasive treatment alternative to conventional scalpel/suture flap surgery. The Company is organized and operated under the leadership and direction of laser dentists for the express purpose of advancing LASER PERIODONTAL THERAPY™.

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