SOURCE: Miller, Kaplan, Arase & Co., LLP

Miller Kaplan Arase & Co., LLP

August 19, 2009 18:41 ET

Miller Kaplan Opens Access to Radio's Leading Advertisers to X-Ray Subscribers

NORTH HOLLYWOOD, CA--(Marketwire - August 19, 2009) - Miller, Kaplan, Arase & Co., LLP announced today that, effective immediately, it will provide all subscribers to Media Market X-Ray with complimentary access to its Radio's Leading Advertisers profiles based on composite X-Ray radio expenditure data from 35 U.S. markets.

The complimentary access to Radio's Leading Advertisers will give subscribers the ability to review current and historical listings of the nation's largest advertisers categorized by spending totals, trends and format preference on both a quarter-by-quarter and an annual basis.

"In light of the recent economic volatility, [Miller, Kaplan, Arase & Co., LLP] wanted to provide our [Media Market] X-Ray clients with more tools to enhance their bottom line. We feel that providing access to our Radio's Leading Advertisers reports and archives will give our clients better opportunities to close ad buys by allowing them to analyze advertisers' format preference, media mix and seasonality on a nationwide level. This will give each station a greater understanding of the advertiser and will allow them to better predict the upcoming trends," stated Miller, Kaplan, Arase & Co., LLP partner, George Nadel Rivin, CPA. "In addition to offering access to Radio's Leading Advertisers we are working on new ways to bring increased value to our subscribers and build on the already significant ROI of our core products like [Media Market] X-Ray, X-Ray ADvantage and the Market Revenue Report."

Miller, Kaplan, Arase & Co., LLP plans on offering complimentary access to its Media Market X-Ray clients indefinitely and will continue offering access to Radio's Leading Advertisers to non-X-Ray subscribers through a separate paid subscription available at www.radiosleadingadvertisers.com

For additional information on Miller, Kaplan, Arase & Co., LLP, Radio's Leading Advertisers or Media Market X-Ray, please visit www.millerkaplan.com/media or contact Marcus O'Bryant.

About Miller Kaplan: Miller, Kaplan, Arase & Co., LLP, the largest accounting firm in the San Fernando Valley, provides financial statement audits, accounting, royalty compliance, business consulting, business management, media measurement services and advisory services -- servicing clients worldwide through offices in Los Angeles, San Francisco, Seattle, Las Vegas and through its independent membership in Baker Tilly International. As an independent member firm of Baker Tilly International, Miller Kaplan is part of a global alliance of 138 member firms operating in 104 countries.

Contact Information

  • Press Contact:

    Marcus O'Bryant
    Miller, Kaplan, Arase & Co., LLP
    t| 818.769.2010
    f| 818.769.3100

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