SOURCE: MillerCoors

MillerCoors

September 02, 2010 11:00 ET

Miller Lite and the Atlanta Falcons Want You to Spend Gameday as the "Next Falcon"

Former Falcon Steve Bartkowski to Accompany Contest Winner at November 7 Game

ATLANTA, GA--(Marketwire - September 2, 2010) -  Miller Lite and the Atlanta Falcons want to award one lucky fan the experience of being the "Next Falcon" during the 2010 football season. The text-to-win sweepstakes, which includes pre-game sideline passes, a spot in the tunnel for player introductions and the opportunity to catch a pass from former-Falcon great Steve Bartkowski, runs from September 1 to October 15.

"Miller Lite and the Atlanta Falcons are excited to give legal-drinking-age fans this once-in-a-lifetime experience," said Evan Cohen, Southeast Region marketing manager director for MillerCoors. "In addition to winning an assortment of Miller Lite prizes, the fan will get to 'taste greatness' on the field with former-Falcon Steve Bartkowski."

The winner will enjoy a once-in-a-lifetime Falcons gameday, with prizes that include:

  • Steve Bartkowski joining them for the Falcons November 7 game
  • A $1,000 cash (awarded in the form of a check)
  • Pre-game sideline passes
  • Customized Falcons jersey
  • Watching the game from the exclusive Miller Lite ATL Lounge
  • Attempting to catch a pass from Bartkowski on the field between the first and second quarter, in front of 70,000 screaming football fans.

"I'm going to be there with the lucky fan to make sure they experience game day just like a player would," said Bartkowski. "And when we get on the field between quarters, I plan to flash back to my playing days and hit them between the numbers with a perfect spiral."

Legal-drinking-age consumers can text "FALCON" to 334455 for the chance to win the Miller Lite "Falcon for a Day" sweepstakes, which runs from September 1 to October 15, or visit participating Atlanta-area Miller Lite retailers for more information.

About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

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