SOURCE: MillerCoors

Miller Lite

September 10, 2010 14:48 ET

Miller Lite and the Bucs Announce "The Next Buccaneer;" Travis Jackson Chosen to Spend VIP Weekend With Bucs for Home Opener

Super-Agent Drew Rosenhaus Called On to Help Winner Navigate Day as a Buc

TAMPA BAY, FL--(Marketwire - September 10, 2010) -  Miller Lite and the Tampa Bay Buccaneers today announced Fruitland Park resident Travis Jackson as the winner of the definitive football opening day experience with the Miller Lite "Next Buccaneer" promotion.

"Travis Jackson is getting the chance to spend opening day with the Buccaneers in a way that most fans can only dream of," said Evan Cohen, Southeast Region field marketing director for MillerCoors. "Only Miller Lite, the light beer that lets you 'taste greatness,' can bring you the opportunity to get this close to Buccaneers football."

As "The Next Buccaneer," Jackson will receive $1,000, Miller Lite for a year, a day at the Buccaneers practice facility and a VIP behind-the-scenes experience -- including being on the field for pre-game warm-ups and part of the game -- at the September 12 home opener. Travis will also have super-agent Drew Rosenhaus on hand to ensure that he gets the most out of his "Next Buccaneer" experience.

"Travis has proven he is a tremendous Buccaneers fan," said Rosenhaus. "Now, not only will he get to be part of the team for opening day, but the Buccaneers get the opportunity to show one of their most loyal fans what it's like to be a pro football player. This is a great deal for both parties."

Jackson also will receive a customized Buccaneers jersey, VIP access to a Buccaneers practice and a tour of One Buc Place, where -- with super-agent Drew Rosenhaus by his side -- he'll meet with players and members of the front office. He will also be recognized in-game with a check presentation and watch the game from the Miller Lite Party Deck.

About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

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