SOURCE: BIGresearch

September 13, 2005 12:26 ET

Milwaukee Radio Station Swims Upstream, Gains Listener Insights to Develop New Revenue

WKTI Conducts 2nd Successful RadioStudy and It's Free

COLUMBUS, OH -- (MARKET WIRE) -- September 13, 2005 -- While the radio industry grapples with declining advertising revenues and increasing expenses amid a turbulent economy, radio stations like WKTI in Milwaukee choose to go against the current by conducting a free RadioStudy to generate new revenue streams.

Advertisers continue to focus on better return and more accountability from their ad expenditures, radio stations need to bring a new set of numbers to the media sales arena... listener consumption numbers. ROI and accountability require a consumption approach to ad sales and RadioStudy gives stations a secret weapon for increased revenues.

RadioStudy is a free service available to radio from Tunecom and BIGresearch, the nation's leading consumer intelligence company.

"Using my listener database and RadioStudy has allowed me to get into the listener's head: What they value, fear, desire, etc.," said Bob Walker of 94.5 WKTI. "Taking the data to new clients who are not traditional radio users has led to some innovative new NTR streams that never would have been created," said Walker.

RadioStudy gives stations a unique edge in dealing with today's bottom-line oriented advertisers...listener consumption value which is essential to keeping current advertisers engaged in radio and generating NTR dollars.

"Knowledge is still power -- but today you've got to make sure you know more about your listener than their favorite song," said Walker.

For more information go to: www.radiostudy.com

About Tunecom

Tunecom, LLC has been operating as a multi-media promotional and marketing company serving the Radio and Record communities since 1999. Their first online marketing system, Countrytune.com, has partnered over 130 country radio stations with various record companies, to give radio listeners an opportunity to preview new albums via station web sites before the albums were available in stores. Tunecom has continued to develop targeted marketing, sales and promotional programs for both radio stations and record labels.

About BIGresearch

BIGresearch is a market intelligence firm providing analysis of consumer behavior in areas of retail, financial services, automotive, and media. The syndicated Simultaneous Media Usage Survey (SIMM) monitors more than 12,000 consumers twice each year to identify opportunities in a fragmented and changing marketplace including the media.

BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent. Complimentary findings are available at www.bigresearch.com.

Contact Information

  • Contact:
    Phil Rist
    (614) 846-0146