SOURCE: Sportables LLC

July 09, 2008 16:26 ET

Milwaukee Wave Announces Partnership With SportWave® Vitamin Powered Water

MILWAUKEE, WI--(Marketwire - July 9, 2008) - SportWave® Vitamin Powered Water has been chosen as the official sport water of the Milwaukee Wave.

SportWave® is a great-tasting, vitamin-fortified water that comes in three flavors -- Berry Bash, Orange Blast and Cherry Slam. The 12-oz. bottles contain no high fructose corn syrup and no artificial colors or sweeteners. Sportables LLC produces SportWave®.

SportWave® will be served instead of soda at all lunches at Milwaukee Wave Summer Soccer Camps, providing a healthier alternative for campers. The Wave also will sell SportWave® at camps and at select appearances throughout Wisconsin.

"SportWave® water is a perfect fit for our camp program, from its name on the bottle to the product inside to the company's support of sportsmanship and positive athletic ideals," said Mike Lafferty, chief operating officer of the Wave. "We couldn't be more excited to have them on board with the state's largest summer soccer camp."

Mark Davis, CEO of Sportables, adds: "We are honored to be associated with the Milwaukee Wave. Our mutual commitment to kids and nutrition makes this a wonderful partnership with great potential to positively impact the soccer community."

Wave Summer Soccer Camps serve about 4,000 youth every summer, with 57 camps in more than 30 locations. The Milwaukee Wave are preparing for their Silver Anniversary Season as the longest-running indoor soccer franchise in North America.

Sportables LLC, based in Kearney, MO, markets nutritional products designed for active kids under the SportWave®, Sportables® Team Pack and Enjoy the Game® brands. All Sportables product packaging features real kids having fun along with a positive message from the Enjoy the Game® sportsmanship organization.

Contact Information