SOURCE: Milwaukee's Best Light

October 02, 2009 15:58 ET

Milwaukee's Best Light to Award Two Seats at 2010 World Series of Poker Main Event

The Beer That's "Brewed for a Crisp, Full Taste" Expects a Full House for Online Poker Challenge

CHICAGO, IL--(Marketwire - October 2, 2009) - Milwaukee's Best Light, the official beer sponsor of the World Series of Poker® (WSOP), is dealing consumers a chance to win a seat at the 2010 WSOP Main Event, taking place in July at the Rio Hotel in Las Vegas. Through its two-month "Online Poker Challenge," consumers can visit and click the Milwaukee's Best Light banner to enter and compete to win one of two seats at the prestigious $10,000 buy-in Main Event.

"The WSOP Main Event is undoubtedly the world's premier poker competition, and Milwaukee's Best Light is proud to give amateur poker players a shot at playing against the best of the best and winning millions," said Milwaukee's Best Light marketing manager, Stefan Dinwiddie. "Serving as official beer sponsor of the World Series of Poker gives us a chance to acknowledge and reward loyal drinkers, because Milwaukee's Best Light is also the unofficial beer of poker games everywhere."

From now through Nov. 22, those 21 and older can visit and click the Milwaukee's Best Light banner to register and compete in Texas Hold'em online. At the end of each week, the 1,000 participants with the highest point totals will be eligible to participate in that week's final tournament, which will determine the top 100 point holders. Those top 100 qualifiers will advance to the month-ending grand prize tournament.

Participants also have the opportunity to earn bonus points by referring friends, answering trivia and obtaining codes inside specially marked packages of Milwaukee's Best Light, Milwaukee's Best and Milwaukee's Best Ice. No purchase is necessary to receive the 500 bonus points available in the specially marked packages.

"There's nothing quite like playing in the World Series of Poker Main Event with a chance of instant fame and fortune," said WSOP Vice President Ty Stewart. "The only thing better is winning your seat for free, and this opportunity now exists thanks to our partners at Milwaukee's Best Light."

The two grand prize winners will receive roundtrip airfare, hotel accommodations, a seat* in the 2010 Main Event and $1,000. Official rules and prize details are available at or by following the Milwaukee's Best Light banner at

*Entry in WSOP subject to eligibility requirements and verification. See WSOP tournament rules here:

Contact Information

  • For more information:
    Tom Ryan
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