SOURCE: Milyoni


July 14, 2011 08:00 ET

Milyoni Brings First Live Social Theater Concert From South Africa to Global Audience via Facebook

Partners With Ridgeline Entertainment to Broadcast The Parlotones Live on July 16

PLEASANTON, CA--(Marketwire - Jul 14, 2011) - Milyoni, the leader in F-commerce, today announced that it is bringing the first live Social Theater concert from South Africa to a global audience via Facebook. Presented by Ridgeline Entertainment, the concert will feature popular South African rock band The Parlotones playing their hits in a rock theater-style show called "Dragonflies and Astronauts." The show airs live from Johannesburg on Saturday, July 16 at 4pm ET/1pm PT. Music fans around the world can view the event in real-time from for 70 Facebook Credits.

"We've been working very hard with The Parlotones and Milyoni to introduce the world to the band's unique rock theater experience," said Jon Pauling, VP of Production, Ridgeline Entertainment. "Dragonflies and Astronauts will feature some very creative imagery, which will come across flawlessly thanks to Milyoni's Social Theater. We are excited to be presenting this rock opera of sorts to a global audience using a powerful social tool like Facebook."

Leveraging Milyoni's Conversational Commerce™ platform, Social Theater provides a way to enhance the overall remote concert experience. Milyoni's technology provides a whole new level of social interaction by allowing fans to comment, chat and share the live concert experience with friends and family across the world -- all without leaving the band's Facebook page. With over 750 million users and growing, Facebook is the key commerce platform for artists and brands to monetize their fan base.

"Facebook has changed the way that music is shared and discovered today - offering great potential for musicians to reach a global audience," said John Corpus, founder and CEO, Milyoni. "The Parlotones are hugely popular in South Africa, and Social Theater opens the door for them to receive exposure and success worldwide."

The Parlotones' concert will also be broadcast live in 3D on DIRECTV's 3D channel, n3d, powered by Panasonic for viewers in the U.S. It is the first episode from the Planet Keepers series put together by the Emmy Award winning producer of Deadliest Catch, Doug Stanley, executive producer and CEO of Ridgeline Entertainment.

In June, Milyoni hosted the first live Social Theater concert on Facebook featuring American rock band Widespread Panic, which attracted over 2,000 viewers in 19 countries. The band saw a 20,000 increase in Facebook fans following the concert. More details about the success of that campaign can be found in this Milyoni/Austin City Limits infographic.

To purchase and view the The Parlotones' live concert from Johannesburg, South Africa on Facebook, go to

Based in the San Francisco Bay Area, Milyoni, Inc. is the leader in F-commerce. The company's Conversational Commerce™ platform gives companies an easy way to connect and engage with fans, enhance their brands, sell products, and monetize fan pages and branded storefronts on Facebook. Milyoni's Social Shopping and Social Theater products reach over 100 million fans from industry leading customers, including Warner Brothers, HBO, The NBA, The Miami HEAT, Oklahoma University and more. For more information, visit

Facebook® is a registered trademark of Facebook Inc.

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