SOURCE: Milyoni


February 23, 2012 08:00 ET

Milyoni Demystifies Facebook Credits With New Whitepaper

Leader in Social Entertainment Breaks Down the Benefits, Value and Trends Behind the New Social Currency Driving Commerce for Virtual and Digital Goods on Facebook

PLEASANTON, CA--(Marketwire - Feb 23, 2012) - Milyoni, the leader in social entertainment, today published its whitepaper, Facebook Credits 2012: A Merchant's Perspective, to examine the benefits, drivers, inhibitors and uses of the world's most popular social currency. Facebook Credits 2012: A Merchant's Perspective also looks at how Facebook Credits have grown in the past few years to become a dominant currency for virtual and digital goods on the Facebook platform and a unique way for brands to gain or maintain customer loyalty.

Key highlights from Facebook Credits 2012: A Merchant's Perspective include the:

  • Significant benefits of using this social currency
  • Explosive growth of Facebook Credits
  • Inhibitors to future growth
  • Distribution of Facebook Credits as incentives
  • Acquisition of Facebook Credits
  • Examples of apps that use Facebook Credits
  • When Facebook Credits can and cannot be used

"Facebook Credits are the airline miles for the next generation of social network users that want to purchase digital and virtual goods through a variety of apps on Facebook," said Dean Alms, VP of Marketing for Milyoni. "Beyond social games, Facebook users will be able to access online movies, concerts, sports and special events on Facebook using this social currency available around the world to over 800 million people."

To download Milyoni's Facebook Credits: A Merchant's Perspective, visit Facebook Credits 2012.

About Milyoni
Based in the San Francisco Bay Area, Milyoni, Inc. is the leader in social entertainment. The company's technology provides entertainment companies with a way to connect and engage with Facebook fans, and turn them into customers. Whether it's watching a live concert, movie or sporting event or shopping your favorite brands, Milyoni enables companies to monetize fans pages through a unique level of engagement and a shared, social experience. Milyoni's services reach over 150 million fans from industry leading customers, including Universal Pictures, Lionsgate, Paramount Studios, Big Air Studios, Austin City Limits Live, Turner Broadcasting, University of Oklahoma and the NBA to bring a variety of digital content and physical goods to fans on Facebook. For more information, visit

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