SOURCE: Milyoni


July 19, 2011 08:00 ET

Milyoni Powers New Wildlife Works Facebook Store That Protects Threatened Forests in Africa

PLEASANTON, CA--(Marketwire - Jul 19, 2011) - Milyoni, the leader in F-commerce, and Wildlife Works, today announced the launch of a new retail model that uses the power of Facebook® to enable consumers to offset their travel, home use and personal lifestyle events that contribute to global warming. The Milyoni-powered Wildlife Works Facebook store-front allows consumers to easily offset their carbon footprints as well as purchase carbon neutral apparel without leaving the 750 million-strong social network.

Wildlife Works, the world's leading REDD (Reducing Emissions from Deforestation and Degradation) project development and management company, is the only destination on Facebook currently available for consumers to purchase carbon credits that protect threatened forests, endangered wildlife and help uplift impoverished communities at the same time.

Typically sold in tonnes to institutions in large volumes, REDD carbon credits help companies partially offset their emissions by funding the prevention of deforestation and forest degradation under the United Nations envisioned REDD program. Using Milyoni's Conversational Commerce™ platform, Wildlife Works now extends these same carbon credits to consumers who want to minimize their own carbon footprint.

Consumers can purchase carbon offsets directly from Wildlife Works without having to leave the Facebook environment. Carbon credits priced at $20 per tonne will sell in micro units making it easier for personal offsetting. In addition, users can shop on Wildlife Works' Facebook page for stylish carbon neutral apparel items such as t-shirts, hoodies and accessories. The items are made at the company's eco-factory in Kenya, which employs 38 women and men from the local community where Wildlife Works has established its pioneering REDD project. The company's new eco-friendly apparel collection will retail between $39- $75.

"Milyoni offers a great tool that allows us to reach like-minded people all in the same place," said Mike Korchinsky, founder and CEO of Wildlife Works. "This is a great opportunity for consumers to take direct action against climate change and towards wildlife protection through what we call 'Consumer-Powered Conservation.' Offering our products within Facebook will exponentially expand our market, and more sales means more rural African job creation -- the essence of Wildlife Works' conservation strategy."

The Conversational Commerce platform from Milyoni allows Wildlife Works to host and manage their store, giving consumers the opportunity to select and pay for merchandise without leaving Facebook. It gives Wildlife Works the control to make multi-media postings, promotions and product updates using a convenient user interface, while promoting products and selling them within the application. Through Milyoni's Social Merchandising tools, Wildlife Works can engage and entertain fans on their news feed while showcasing merchandise. Friends can also easily Like, share and show their support for a great cause.

"Milyoni is honored to make it easier for consumers to do what they can for the environment," said John Corpus, CEO of Milyoni. "Our platform allows a broad range of users to buy the things they want, but we are especially proud to work with a company that is reducing emissions and doing something socially and environmentally impactful on a global scale."

About Milyoni
Based in the San Francisco Bay Area, Milyoni, Inc. is the leader in F-commerce. The company's Conversational Commerce™ platform gives companies an easy way to connect and engage with fans, enhance their brands, sell products, and monetize fan pages and branded storefronts on Facebook. Milyoni's Social Shopping and Social Theater products reach over 80 million fans from industry leading customers, including Warner Brothers, HBO, The NBA, The Miami HEAT, Oklahoma University and more. For more information, visit

About Wildlife Works
Wildlife Works is the world's leading REDD (reducing emissions from deforestation and forest degradation) project development and management company with a unique approach to applying innovative market based solutions to the conservation of biodiversity. The company established a successful model that uses the emerging marketplace for REDD Carbon Offsets as a sustainable and scalable funding mechanism for biodiverse forest protection and to help local landowners in the developing world monetize their forest and biodiversity assets whether they are governments, communities, ownership groups or private individuals.

Wildlife Works flagship "Kasigau Corridor REDD project" protects over 500,000 acres of forest and brings the benefits of direct carbon financing to Kenyan communities while also securing the entire wildlife migration corridor between Tsavo East and Tsavo West National Parks.

Earlier this year, Wildlife Works delivered the world's first REDD carbon credits that were validated and verified under the Verified Carbon Standard (VCS) and the Climate, Community & Biodiversity Alliance (CCB) standards. Wildlife Works is actively developing a portfolio of additional REDD projects in Africa with an aim to protect 5 million hectares of native forest that will mitigate 25 million tons of CO2 emissions annually and create thousands of sustainable jobs for rural Africans. For more information, visit

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