SOURCE: SHIFT Communications

SHIFT Communications

June 27, 2011 11:46 ET

Mimecast Chooses SHIFT Communications as Public Relations Agency of Record

BOSTON, MA--(Marketwire - Jun 27, 2011) - SHIFT Communications today announced that Mimecast has selected the award-winning public relations firm as its North American Agency of Record for public relations.

The Mimecast account will be serviced out of SHIFT's Boston office, where the team will drive traditional and social media audience relations. The program will leverage Mimecast's global success in cloud-based email management, especially for mission critical Microsoft Exchange and Office 365 environments, to accelerate the company's rapidly growing U.S. market traction.

"SHIFT has a proven track record of driving sales through PR in our market, and a strong tech pedigree," said Samantha Stone, VP Marketing North America at Mimecast. "SHIFT is the natural choice to elevate and expand the market understanding of how Mimecast takes the pain out of managing email and sets enterprises up to capitalize on the migration to Exchange 2010."

"Mimecast is an established leader with a strong global brand," said Jim Joyal, a SHIFT principal. "The company understands the challenges its customers face with regard to email archiving, security and continuity, and delivers bulletproof solutions to solve those challenges. This offering truly works, and our team is proud to be a part of the Mimecast family."

Mimecast ( delivers cloud-based email management for Microsoft Exchange, including archiving, continuity and security. By unifying disparate and fragmented email environments into one holistic solution that is always available from the cloud, Mimecast minimizes risk and reduces cost and complexity, while providing total end-to-end control of email. Founded in the United Kingdom in 2003, Mimecast serves approximately 4,000 customers worldwide and has offices in Europe, North America, Africa and the Channel Islands.

SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including Logitech, Bing, Quiznos, Club Med, Akamai, Virgin Mobile, Canadian Club, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 80+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit

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