SOURCE: Aditya Birla Minacs

October 14, 2013 09:00 ET

Minacs Donates Over $60,000 to Hyundai Hope On Wheels

Donation in Aid of Pediatric Cancer Research

COSTA MESA, CA--(Marketwired - Oct 14, 2013) - Minacs Marketing Solutions (a division of global business solutions company Aditya Birla Minacs), today announced a contribution of $60,752 to Hyundai Hope On Wheels® in support of pediatric cancer research.

Minacs executed an integrated marketing and fundraising campaign on behalf of Hyundai Motor America, Hyundai Hope On Wheels, and participating Hyundai dealers throughout the United States. Minacs designed marketing materials and distributed them through various customer touch points including direct mail, email, digital display advertisement, and text messages. Minacs also collected funds via point of purchase donations. A portion of the money Minacs earned from managing the campaign was donated directly back to the charity.

The mission of Hyundai Hope On Wheels is to raise awareness about childhood cancer, raise life-saving research funds and celebrate the lives of children affected by this disease. The program provides grants to eligible institutions nationwide pursuing innovative pediatric cancer research. These grants are designed to develop new treatments and ultimately a cure.

John Krafcik, CEO, Hyundai Motor America, said, "We appreciate Minacs' support of Hope On Wheels, which has become one of the leaders in the battle against childhood cancer. This generous donation is symbolic of our partnership, and we're delighted to have Minacs on the team with us fighting this terrible disease." 

Mike Doobay, Global Leader, Minacs Marketing Solutions said, "Close to 15,000 new cases of childhood cancer are diagnosed in the US each year, while only 4% of federal cancer funds are allocated to pediatric cancers. We applaud Hyundai Motor America and its dealers for their activism and support of this very worthy cause. We are pleased to have been given the opportunity to participate."

About Aditya Birla Minacs Worldwide Ltd

Aditya Birla Minacs is a leading business solutions company that partners with global corporations in the manufacturing, retail, telecom, technology, media and entertainment, banking, insurance, healthcare and public sectors. We leverage years of process, domain and technology expertise to deliver superior business value to clients with our seamless Customer Lifecycle, Marketing, Finance and Accounting, Procurement and IT solutions and services. 21,000 Minacs experts across 3 continents and 35 centers spanning Canada, Germany, Hungary, India, Jamaica, Philippines, the UK and USA power our solutions through a global delivery model that helps our clients enhance revenues, profitability and customer service. Visit for more information.

Hyundai Hope On Wheels® is a 501(c)(3) nonprofit organization that is committed to finding a cure for childhood cancer. Launched in 1998, Hyundai Hope On Wheels provides grants to eligible institutions nationwide that are pursuing life-saving research and innovative treatments for the disease. Primary funding for Hyundai Hope On Wheels comes from Hyundai Motor America and its more than 800 U.S. dealers. At the end of its 15th year, Hyundai Hope On Wheels will have awarded more than $72 million towards childhood cancer research in pursuit of a cure.

For more information about Hyundai Hope On Wheels, please visit

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides Hyundai owners with proactive safety and car care services made possible by the Hyundai Blue Link telematics platform, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling. 

For more details on Hyundai Assurance, please visit
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