SOURCE: Aditya Birla Minacs

Aditya Birla Minacs

July 26, 2012 10:02 ET

Minacs Selects Jive to Power Peer-to-Peer Community Offering

Industry-Leading Technology to Extend Its Customer Service Reach Through Online Brand Communities

TORONTO--(Marketwire - Jul 26, 2012) - Aditya Birla Minacs, a global business solutions company (subsidiary of Aditya Birla Nuvo), today announced that it has chosen Jive Software to power its online peer-to-peer community service -- miCommunity.

miCommunity is one component of Minacs' multifaceted social customer service solution, which helps companies build, host and moderate their own branded, peer-to-peer social communities to drive their goals of reducing service costs, improving customer response times, and reducing training time for technical support representatives.

Minacs selected Jive from among several software providers for the robust architecture of its products, combined with its capabilities to provide threaded discussions, comment, live chat, document and image upload, blogging forums, wikis, multimedia, and surveys. Also, Jive has been extensively recognized by both customers and industry analysts for showing strategic vision and the ability to execute.

"We're excited about the potential of miCommunity to extend our customer service offering. Partnering with Jive enables us to offer our clients a social community solution that encourages customers to help each other solve product issues and technical inquires. It also helps our clients to create online gatherings of like-minded individuals to drive brand loyalty and customer retention," said Greg Schryer, Global Sales & Marketing Leader at Aditya Birla Minacs.

"We're thrilled that Aditya Birla Minacs has selected Jive to power their customer service community," said Sydney Sloan, Senior Director of Marketing at Jive. "Jive transforms customer service into a social, interactive experience, with a direct impact on the bottom line. We look forward to supporting our partners' dynamic business needs and driving their success."

About Aditya Birla Minacs
Aditya Birla Minacs is a leading business solutions company that partners with global corporations in the manufacturing, retail, telecom, technology, media and entertainment, banking, insurance, healthcare and public sectors. We leverage years of process, domain and technology expertise to deliver superior business value to clients with our seamless Customer Lifecycle, Marketing, Finance and Accounting, Procurement and IT solutions and services. 20,300 Minacs experts across 3 continents and 36 centers spanning Canada, Germany, Hungary, India, Jamaica, the Philippines, the UK and the USA power our solutions through a global delivery model that helps our clients enhance revenues, profitability and customer service. Visit for more information.

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Certain statements here concerning our future prospects are forward-looking statements, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in our filings with the regulators in India and to our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.

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