SOURCE: Vindicia


October 06, 2010 09:00 ET

Mind Candy Selects Vindicia

Leading Online Gaming Company to Use Vindicia CashBox™ to Increase Customer Acquisition and Manage Compliance Burdens

BELMONT, CA and AUSTIN, TX--(Marketwire - October 6, 2010) -  Game Developers Conference Online -- Vindicia, a leading provider of on-demand strategic billing solutions, today announced that leading online gaming publisher Mind Candy has selected Vindicia CashBox™.

Mind Candy joins a long list of online gaming companies, including Activision/Blizzard, Cryptic Studios/Atari, HitGrab, Fuel Industries and hi5 that have chosen Vindicia CashBox for online billing management. Beyond billing and integral to the offering, CashBox also delivers increases in customer acquisition and customer retention rates, and a cost-effective means to ensure PCI compliance without sacrificing control over their customers' buying experience.

Additionally and in support of its online gaming customers, Vindicia recently filed an amicus curiae brief in support of the Entertainment Merchants Association and Entertainment Software Association in their case, pending review by the United States Supreme Court, arguing against a California statute imposing fines on the sale of so-called "violent video games" for its unintentional and unfair impact on the online gaming community.

To help its customers maximize their customer acquisition efforts, Vindicia continues to devote significant R&D to offer the most comprehensive spectrum of payment method support including credit and debit cards, PayPal, InComm-based prepaid cards, Electronic Check (ACH in the United States), European Direct Debit (ELV in Germany and Austria), and Boleto Bancario in Brazil to support both subscription billing and microtransactions.

"Ours is a unique industry and we chose Vindicia for its expertise and breadth of experience in the online gaming market," said Divinia Knowles, Chief Financial Officer, Mind Candy. "As a rapidly growing franchise, Moshi Monsters requires a solution that can handle subscriptions and one-time payments as well as the PCI compliance burden. We know we're covered with CashBox."

"As the online game market eclipses traditional retail sales, our singular focus is to ensure that our publishers can scale, optimize their acquisition funnels, and retain players with our billing solution," said Gene Hoffman, Chairman and CEO, Vindicia. "Over the past twelve months our clients increased revenue $45 million through additional customer retention, and this is a testament to the impact that strategic billing has on our clients' sales and marketing efforts."

About Vindicia
Vindicia offers an on-demand strategic billing solution for marketing and sales that manages subscriptions and one-time payments for online merchants. We work with some of the best-known brands on the Internet, including Symantec, Activision Blizzard, Intuit, and Atari/Cryptic. As an externally audited PCI Service Provider and a SAS 70 Type II company, Vindicia securely handles online revenue of over a billion dollars annually. For more information, visit

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