SOURCE: Mindbloom


April 27, 2012 08:00 ET

Mindbloom's Mobile Bloom App Adds More Digital Inspiration to Drive Personal Productivity

Bloom iPhone App Adds Stylistic Photo Editing, iTunes Music Catalog Streaming and More Inspirational Content to Inspire People to Focus on What's Important in Life

SEATTLE, WA--(Marketwire - Apr 27, 2012) - Advancing its use of photos, music and captions to remind people to do the important things in life they would never think to put on a to-do list, Mindbloom ( today announced the latest version of its iPhone Bloom app. The new version of Bloom now offers more ways for people to use rich media to schedule purposeful interruptions throughout their day to keep their life on track, including stylistic photo editing, iTunes music catalog streaming, and new pre-loaded inspirations across all areas of life.

"With the hectic and busy nature of our lives today, it's not always easy to stop, breathe and stay focused on achieving our personal goals," said Mindbloom founder, Chris Hewett, a former executive producer for Monolith Productions who developed blockbuster hits such as No One Lives Forever, Tron 2.0, and F.E.A.R. "With Bloom, we've found a new way to use rich media to inspire people to stay engaged, enhance their life and take a quick break from a hectic day to focus on the big picture of life in a highly inspiring way. It truly is a new approach to intentional living, where people challenge themselves to keep their personal productivity goals top of mind."

The Bloom app transforms an iPhone into a source of inspiration by helping people turn their favorite photos, music and captions into "Blooms," which are mini digital inspiration movies and reminders to help people take small steps towards growing the life they want. Blooms can serve as personal private reminders to motivate action or can be shared publicly on Facebook, Twitter or email to inspire or encourage friends and family. Users can quickly and easily view, schedule, share and create Blooms using the iPhone's camera roll or Mindbloom's gallery of inspirational photos across all areas of life. In addition, public photos from any website, including Facebook, Picasa, Instagram and Pinterest can easily be uploaded to Blooms by simply adding the photo to the iPhone's camera roll. Bloom also integrates with the Mindbloom Life Game, a browser-based application that uses a dynamic social gaming environment with an engaging tree metaphor to inspire people to decide what's important, discover what drives them and take meaningful action across all areas of life -- health, lifestyle, career, creativity, relationships, finances, and spirituality. Bloom seamlessly connects to Mindbloom Life Game or can be used independently.

New Bloom capabilities include a layer of personalized digital inspiration with creative photo editing from Aviary, including fun tools for lighting, adjustments, and cosmetics. In addition, users can now add any song from the iTunes public music catalog to their Blooms, giving people the opportunity to add the perfect song for inspiration. A snippet of any song can be added to Blooms for free, or users can download the entire song for a fee. Mindbloom also added over 40 new pre-loaded Blooms to its Marketplace with suggested photos, captions and music to help jumpstart intentional living.

Launched in November, Bloom has been downloaded over 250,000 times and has a 4.5 star rating. Bloom is available today as a free download in the iTunes App Store. Check out the video to see how it works.

About Mindbloom:
Mindbloom is a Seattle-based interactive media company that's out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives. To start living a healthier and more balanced life, visit: You can also find Mindbloom on Facebook at or on Twitter at @mindbloom.

Mindbloom and their respective logos are trademarks, registered trademarks, or service marks of Mindbloom. Other products and company names mentioned are the trademarks of their respective owners.

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