SOURCE: Mindjet


October 08, 2014 03:01 ET

Mindjet Announces Gold Sponsorship of Chief Innovation Officer Summit London

Mindjet CMO, Kevin Cochrane, and Dr Norman Lewis, Director, PwC, and Head of Their Crowd Sourced Innovation Programme, One, to Give Keynote for Mindjet, Discussing How to Maximise the Power of the Crowd in Ideation

LONDON, UNITED KINGDOM--(Marketwired - Oct 8, 2014) - Mindjet, the world's leader in SaaS solutions for enterprise innovation management, today announces its gold sponsorship of the Chief Innovation Officer Summit, London. The event will bring together innovation leaders from the world's most reputable companies at the Park Plaza Victoria Hotel on the 16th and 17th October.

Mindjet's recently appointed Chief Marketing Officer, Kevin Cochrane, will deliver a keynote presentation at the Summit discussing how to harness greater insights from the crowd and will be joined by Dr Norman Lewis, Director, PwC who leads PwC's crowd sourced innovation programme called One. Lewis, who has worked in innovation for 15 years, holding positions such as Director of Technology Research at Orange and Chief Innovation Officer at Open-Knowledge UK, will draw on his experiences running PwC's crowd sourced innovation programme for their clients supported by Mindjet's innovation management platform.

"We're delighted to announce that Mindjet is a gold sponsor of this year's Chief Innovation Officer Summit, as it reinforces the company's position as global innovation thought leaders," said Cochrane. "Businesses all over the world are embracing innovation, but not all know how to truly make the most of their best resource -- the crowd. The Chief Innovation Officer summit provides a great opportunity for us to showcase the great achievements that enterprises like PwC have made in innovation to-date, whilst looking at what the future of innovation management really is."

Cochrane and Lewis' keynote presentation will take place on the 16th of October at 10am. The session will focus on the next generation of crowd innovation, including the role that advanced crowd science and analytics will play in developing innovation processes that enable predictable outcomes and measurable results. Lewis will discuss how PwC has engaged its 17,000 UK partners and staff to identify new business opportunities and deliver exceptional value for their clients. He will share his expert knowledge about how the crowd should be engaged to refine and develop -- not just generate -- ideas.

The Chief Innovation Officer Summit features interactive learning and networking opportunities for innovation industry professionals. Delegates include entrepreneurs, R&D specialists, and marketing and technology teams; anybody who is responsible for innovation within their enterprise.

About Mindjet
Mindjet is committed to enterprise innovation excellence. We provide the first software platform with the capability to drive repeatable business innovation at scale. Millions of people, as well as 83% of the Fortune 100, use Mindjet's enterprise-ready innovation management and productivity suite, featuring SpigitEngage and MindManager. We enable the world's leading brands to build and manage sustainable innovation programmes with social dynamics, purposeful collaboration, crowd science, and analytics to surface and develop the best ideas and bring them to market. Mindjet is headquartered in San Francisco with offices throughout the US, UK, France, Germany, Japan, and Australia.